Fire Safety: American Homeowners Association's (AHA) Top 10 Smoke Alarm Tips that Can Save Your Life

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"4,000 individuals needlessly die each year in home fires – deaths that might be prevented with increased awareness of basic, yet critical, smoke alarm facts,” said Richard Roll, AHA Founder and President. AHA is giving away $5 million of Kidde Smoke Alarms to remember AHA Employee Ramona Holliday who recently died in an early morning fire.

For American Homeowners Association (AHA) president and founder Richard J. Roll, Bridgeport’s latest fire fatality is much more than a statistic. It IS family.

The March 29 fire killed AHA employee Ramona Holliday, along with her father and 2-year-old daughter. The lack of working smoke alarms was blamed in connection with their deaths.

“Ramona and her family are just three of the nearly 4,000 individuals who die each year in home fires – deaths that might be prevented with increased awareness of basic, yet critical, smoke alarm facts,” said Richard Roll, AHA Founder and President. “We designed this initiative to prevent needless tragedies by spreading vital smoke alarm-related information and reaching everyone who thinks ‘It can’t happen to me.’”

Consumers can obtain their free UL-Listed, Kidde Smoke Alarm ($20 retail value), by visiting

In addition to the smoke alarm, participants will receive a trial membership in the AHA to use without obligation for 60 days. A small $1.95 processing fee applies to help defray the cost of shipping and handling. It is not necessary to be a homeowner, and all renters and landlords are invited to obtain the free smoke alarm through this program.

“This isn’t just a Bridgeport problem. Home fires are taking the lives of individuals from California to New York,” said Roll. “Our goal is to make people aware that a working smoke alarm is a matter of life or death and provide them with tools that can help them avert such tragedies.”


According to the U.S. Fire Administration, having a working smoke alarm reduces one’s chance of dying in a fire by nearly 50 percent because it provides individuals with an early warning and gives them additional time to escape.

American Homeowners Association (AHA) compiled the following list of Top 10 Tips for purchasing, maintaining and installing smoke alarms and Underwriters Laboratories, a not-for-profit product safety certification organization, has tested the Kidde Smoke Alarm that AHA is giving away:

1.    You may need several smoke alarms to adequately protect your family – install at least one on every level of your home, including the basement and outside each sleeping area;

2.    If you or family members sleep with the bedroom door closed, install smoke alarms inside the bedroom;

3.    Some individuals, particularly children, older people, and those with special needs, may not wake up to the sound of a smoke alarm. You should be aware of this when developing a home fire escape plan;

4.    Follow the manufacturer’s instructions for installing smoke alarms;

5.    Install smoke alarms far enough away from ordinary cooking smoke to avoid false alarms, a common and dangerous reason for disarming smoke alarms;

6.    Don't disconnect a smoke alarm or "borrow" the batteries;

7.    Test smoke alarms at least once a month;

8.    Replace batteries in all smoke alarms twice a year;

9.    Replace the smoke alarm every 10 years, or as the manufacturer recommends; and

10.    When you purchase a smoke alarm, look for the UL Mark. The symbol indicates representative samples of the alarm have met UL’s stringent safety standards.

American Homeowners Association (AHA), often called the “AAA” for Homeowners, is giving away $5 million of Kidde Smoke Alarms to educate people about the importance of smoke alarms. AHA: adding lifetimes of value to your home and $1000s of savings. To get your f^ree Kidde Smoke Alarm and learn more, visit:

About The American Homeowners Association

The American Homeowners Association (AHA), America's leading homeowner membership and advocacy group, has delivered buying power, influence and consumer advice to millions of homeowners in every state since 1994. Frequently called "the AAA for homeowners," AHA has its headquarters in Stamford, Conn. AHA provides its members with more than 30 key benefits that save them money; provide opportunities for improving their lives, security and safety at home; educate and inform them on homeowner topics and transactions; and provide a unified voice to elected officials on behalf of homeowners on important issues. For more information, visit

Press Contact:

Richard Roll, American Homeowners Association, 203-323-7715


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