A Podcasting Network For Web Marketers and Technologists: Media Swamp Gaining Listeners, Attracting Advertisers

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The Media Swamp Podcasting Network, a podcast hosting service and information network featuring original and syndicated podcasts and vodcasts available for download, has debuted at http://www.mediaswamp.com.

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The Media Swamp Podcasting Network, a podcast hosting service and information network featuring original and syndicated podcasts and vodcasts available for download, has debuted at http://www.mediaswamp.com.

Currently focusing on Web 2.0, search marketing, web design, social networking and web development, Media Swamp expects to carry other genres of podcasts soon and has begun experimenting with podcasts produced purely for entertainment.

“As an interactive marketing professional, I advise clients on podcasting strategies and how to make the most of this medium,” said Giovanni Gallucci of Media Swamp, “so it seemed only fitting that I be able to steer them toward a safe and convenient place to host their podcasts.”

Live for a little over a month; Media Swamp is monitoring increasing traffic and download activity. Media Swamp is currently developing an advertising model in response to an increasing number of inquiries regarding sponsorship.

“We are in the very dawn of this medium,” said Dave Wilkie of Media Swamp, “and there are developments coming that will make podcasting a very attractive vehicle for advertisers. As always, the bottom line is the number of listeners, viewers or readers that you can show a potential advertiser. We believe Media Swamp will be a very cost effective way for businesses to reach targeted consumers, whether through ads on the site itself or within the podcasts.”

“Downloading a show has benefits to an advertiser over streaming,” said Gallucci, “and though we have plans to offer streaming voice and video casts soon, the attraction of downloading to an advertiser is the portability of the show. The user takes it with them and listens on their time. Maybe they listen two or three times. Maybe they email it to colleagues. The potential for exposure in that sort of viral model is unknown, but to start with, you must be able to show download numbers, and we’ve got the numbers already.”    

Media Swamp currently features the following shows: The AgencyCast, Cocoa Radio, KinetiCast, Mad Techie, Radio Free Babylon, and The Reach.

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Masha Geller
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