Soffront Releases Soffront CRM Version 8.6 --New Version of Popular Mid-market CRM Solution Dramatically Increases Capabilities

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Soffront® Software Inc., http://www.soffront.com, a leading provider of CRM software, today announced the release of Soffront CRM version 8.6. The latest release adds considerable enhancements including increased marketing and sales capabilities, improved customer support functionalities, enhanced automation and better integration.

We continue to be the mid-market CRM leader because we’re continually updating and improving our product to better suite the needs of our customers

Soffront® Software Inc., http://www.soffront.com, a leading provider of CRM software, today announced the release of Soffront CRM version 8.6. The latest release adds considerable enhancements including increased marketing and sales capabilities, improved customer support functionalities, enhanced automation, and better integration.

Increased Marketing and Sales Capabilities

Soffront expanded the marketing capabilities of the software to improve sales effectiveness. A new survey module allows surveys to be designed, executed, and tracked. Enhanced calendar filtering allows salespeople to better manage their priorities and activities. A Marketing Calendar increases visibility of marketing initiatives to all marketing and sales teams. V8.6 also enhances reporting, performance, direct mail and telephone marketing, and document management.

Improved Customer Support Functionalities

Soffront CRM 8.6 includes a module to manage Service Level Agreements. It also includes a professional services module for service providers to plan, execute, and manage customer projects. Other support enhancements include automatic email processing and response, and collaboration among departments, customer forum, and self-service.

Enhanced Automation

Soffront CRM v8.6 includes a visual workflow designer and a process automation module to improve a company’s ability to execute business processes. Tasks are automatically scheduled within any step of a workflow, ensuring that specific tasks are executed as planned. Soffront CRM v8.6 includes a remote asset discovery module to better manage IT assets for remote employees.

Better Integration

Soffront CRM v8.6 improves integration with Microsoft Outlook. Greater flexibility and functionality allow customers to file Outlook emails easily within the CRM system, saving time and improving data collection. V8.6 also enhances integration with back office applications and configuration management software such as Perforce and other Microsoft office products.

“We continue to be the mid-market CRM leader because we’re continually updating and improving our product to better suite the needs of our customers,” said Manu Das, president of Soffront.

About Soffront

Soffront Software Inc. has experience, technology and focus for mid market companies seeking CRM solutions. A pioneer of CRM since 1992, Soffront offers end-to-end, fully integrated CRM solutions spanning sales, marketing, customer service and employee help desk. Soffront’s installed base includes Fortune 500 companies, mid-sized businesses, federal, state, and local governments. Soffront is privately held, debt-free, and profitable.

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