Desire to Age-in-Place Drives Senior Home Services Industry

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Creative Eldercare Services Expand as Providers Respond to Demands for Homecare.

to shorten that list and help families and providers balance needs with financial realities.

A strong desire to “age-in-place” has fueled explosive growth in eldercare products and services as new companies emerge to meet demand and help make staying in the home a feasible alternative. A trend toward postponing moves to assisted living has not only led to an increase in homecare divisions at nursing homes but also caused expansion in up-and-coming businesses like concierge, personal chef, and transportation services.

Adult daycare programs are also booming, as are home renovators specializing in modifications for seniors. Certified senior advisors and senior transition services have also experienced an upsurge along with geriatric care managers who manage the providers and services required for aging family members to stay safely at home. Reverse mortgages are also gaining in popularity as people search for financing options that allow them to stay at home.

At ElderCarelink , the nation’s leading Internet eldercare referral service, in-home service requests outweigh nursing home requests by 3 to 1. In fact, non-medical homecare has become one of the fastest growing areas in eldercare. “The increased motivation to age-in-place and the availability of financing options is responsible for the trend,” said ElderCarelink CEO Robert F. Brooks. “We’ll certainly see many new and creative programs emerging over the next several years to provide families with incentives to stay in home,” he said.

As available services grow, so does the need to connect with the appropriate provider. Homecare services range from those providing RNs or Certified Home Health Aides to those limited to companion services, and include everything in between. Meeting the individual needs of both the senior and their family is a critical consideration when navigating the new eldercare landscape. “That’s one of the main reasons we started ElderCarelink,” said Brooks, “to shorten that list and help families and providers balance needs with financial realities.”

About ElderCarelink

ElderCarelink provides internet-based referrals to consumers, matching eldercare specialists to seniors and their families. Providers include assisted living, nursing homes, adult day care, and homecare in all 50 states. More about finding eldercare assistance or joining our network of providers can be found at

Contact: Robert Brooks

         (508) 881-3440


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Anne Kennedy
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