UpSNAP Launches Hip-Hop Music Service for Mobile Phones

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UpSNAP’s Streaming Radio Reaches All 200M Mobile Phones in U.S.

UpSNAP, Inc. (NASDAQ UPSN:OB), the premier provider of free mobile search and streaming mobile audio entertainment, today launched a hip-hop premium streaming audio service for mobile phones in partnership with Juice Radio.

Now consumers can get hip-hop music as streaming audio on-demand to any mobile phone in the U.S. The new hip-hop service is an extension of UpSNAP’s current audio catalog that includes both free and premium content from leading brands in sports, entertainment, news, podcasts, and entertainment.

"The popularity of hip-hop ringtones tells you something about the demand for this genre,” said Tony Philipp, President and CEO of UpSNAP. “By partnering with Juice Radio, UpSNAP is able to deliver this extremely popular category of music right to mobile phones as if they were personalized radios.”

“With UpSNAP’s streaming audio, anyone with a cell phone can listen to Juice Radio any time, anywhere,” said Mark Davidson, Director of Business Development for Juice Radio. “Our listeners want their music wherever they are and UpSNAP brings it to them without any special equipment or anything to download.”

UpSNAP’s hip-hop music service is available to all mobile phones in the U.S. Mobile phone users can text message the keyword “juice” to UpSNAP’s shortcode – 27627 (2SNAP) to subscribe. They can also subscribe online at http://www.upsnap.com/music.php. The cost is $2.99 per month.

As a premium SMS service, all billing for the hip-hop service is applied directly to the user’s phone bill, eliminating the need and risk of entering credit card information.

About UpSNAP, Inc

UpSNAP, Inc. (NASDAQ: UPSN.OB) is the leader in mobile search and live mobile audio entertainment. With a rich library of branded multimedia content and true mobile search technology, UpSNAP effectively delivers compelling text and audio mobile content to consumers from major entertainment companies in sports, news, music, and information.

UpSNAP offers both branded and white-label services that can be licensed by wireless carriers, service providers, and content providers who wish to incorporate text and streaming audio capabilities into their existing product and service offerings. Visit http://www.upsnap.com for more information.

Media Contact:

Dean Shaw

UpSNAP, Inc.

Phone: 704-895-4121

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Dean Shaw