Do-It-Yourself Content Pays Off - With CafePress and Squidoo

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Popular Online Communities Join to Promote User-Generated Design, Products, and Recommendations and today announce a new partnership to leverage the promotional and selling power of their passionate, creative communities. The partnership introduces a new way for two powerful and diverse online communities to find and share content, buy and sell quality products, share information and expertise, and earn some money along the way.

“The partnership represents a marriage of two web 2.0 companies rich with “do it yourself” content, and only great things can come of it,” explains CafePress VP of Business Development and co-founder Maheesh Jain. “By combining our services we give relevant tools to both of our communities, offer even more tools of self expression, and the opportunity to make more money by paying attention to things they’re passionate about.”

Squidoo is a fast-growing new platform that makes it easy for everyday enthusiasts to talk about, recommend, and even sell their favorite stuff online. Squidoo already has tens of thousands of "lenses"—simple pages on a topic one person knows or cares a lot about—on popular topics ranging from Fighting Poverty in Africa to Online Gaming and Chocolate Chip Cookie Recipes. Lenses have the potential to earn money from affiliate sales and distributed AdSense revenue; Squidoo splits the royalties up publicly, with the "lensmaster" getting 50% (in cash or nonprofit donation) and charity getting a straight 5%. is an automated service that allows users to upload art and designs to over 80 customizable products, and sell it in their unique online shops. When an order is placed CafePress prints the user created content on merchandise, ships it to the buyer, and the Shopkeeper earns revenue for each sale. In addition to selling products, shopkeepers are invited to tag their designs with unique descriptors they believe their customers will use to find their designs, making their products searchable in the CafePress Affiliate Program™, TopicAds™, and Marketplace, and Squidoo.

Now, through this exciting partnership with, Squidoo lensmasters can quickly link to relevant merchandise available through CafePress’ catalog of over 30 million unique products. Hundreds of lenses are already showcasing CafePress designs, such as:

Online Cookbooks:

Funky Cats:

And even several CafePress tips and tricks lenses, such as:

“The future of the web lies in user-created and recommended content," says founder Seth Godin. "CafePress has figured out this secret already. By creating an easy way for their users to build and sell their products based on their own designs, they're bringing unique human content online. Squidoo is excited to introduce its community to CafePress products and help take online recommendation to the next level."

“Squidoo recognizes that everyone is an expert—or enthusiast—at one thing or another, and encourages them to share their knowledge and information in a lens. CafePress encourages self-expression through products,” adds Jain. “This partnership gives CafePress Shopkeepers a way to gain additional exposure by creating their own lenses on Squidoo, and gives Squidoo Lensmasters a way to create revenue from their lens by linking to relevant products on CafePress. It’s a natural fit, and a no-brainer partnership.”

For more information, or to arrange interviews with Maheesh Jain or Seth Godin please contact Marc Cowlin at 650-655-3039, or Megan Casey at 917-658-3831.

About is the leading online marketplace that offers sellers complete e-commerce services to independently create and sell a wide variety of products, and offers buyers unique merchandise across virtually every topic. Launched in 1999, has empowered individuals, organizations and businesses to create buy and sell customized merchandise online using the company's unique print-on-demand and e-commerce services. Today, is a growing network of over 2.9 million members who have unleashed their creativity to transform their artwork and ideas into unique gifts and new revenue streams.

About is one of the fastest growing sites on the web. Squidoo makes it easy for anyone to create single page "lenses" on topics they are passionate about. Not only can lensmasters spread their ideas, artwork, and awareness for important causes, they could also send more traffic to their Web sites and blogs—and even earn a royalty. Start your search at Squidoo and take part in a community creating a human index of the best stuff online. Squidoo was founded by Seth Godin, a bestselling author, one of the top 100 bloggers in the world, and successful internet entrepreneur. Squidoo is run by a team of 4 passionate web geeks (and CafePress fans!).


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Marc Cowlin
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