Hollywood’s Loss, Da Vinci Code Collectors’ Gain

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Dream Essentials, supplier of sleep masks for premiere of blockbuster “The Da Vinci Code” offers limited edition to collectors.

Aficionados of all things Da Vinci may provide a Hollywood ending for Dream Essentials, a manufacturer of sleep masks . The company is offering a very limited number of specially-created “Da Vinci Dreamer” sleep masks to collectors who have been lying awake nights trying to find more Da Vinci items.

“There is a certain irony to this in that Leonardo Da Vinci was said to sleep very little,” said Adam Boyce, CEO of the Washington State firm. “Imagine what he might have accomplished if he’d worn one of these masks and gotten a good night’s sleep.”

The masks were originally created for the premiere of “The Da Vinci Code” movie

“Sony Pictures asked us to supply 400 masks, one for every VIP gift basket to be given away at the premier,” Boyce said. “They didn’t pay for them. We provided them for the promotional value that would accrue to the company.”

Unfortunately, the studio balked when they decided the packaging might cause the Da Vinci Dreamer masks to be mistaken for a licensed product, which it was not. The studio also claimed that it had an agreement with The Louvre to limit distribution of the Mona Lisa's image. Eventually, the masks were returned, but not before the studio destroyed the packaging.

Boyce, a believer in making lemonade when one is given lemons, decided to offer the masks to the general public as a means of at least partially recouping his losses.

“We want to take what could have been a lose-lose situation and turn it into a win-win,” he said. “When collectors snap these up, we’ll recover our investment and they will have a very limited edition memento.”

Da Vinci Dreamer masks are available at http://www.dreamessentials.com.

For more information, contact: Adam Boyce, Dream Essentials, 360 458-2279.


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