(PRWEB) May 31, 2006
Independent ethical company Redwoods Wholefoods are challenging Premier Foods' Quorn and Heinz's Linda McCartney foods for the title of the UK’s favourite vegetarian food brand. Instead of spending millions of pounds on TV advertising, Redwoods have instead invested their money and their time in healthy innovations. This has paid off yet again. They have succeeded in making their products even more appealing to the millions of consumers who are buying more vegetarian and vegan foods.
Redwoods have concentrated on making their products appeal to as wide a range of consumers as possible. You won’t find cheap allergenic dairy protein or egg derivatives in their products. Nor will you find unhealthy ingredients such as hydrogenated trans fat or excessively high levels of salt.
It doesn’t matter who you are, vegetarian, vegan, Jew, Hindu, Muslim or just one of the huge growing number of healthy eaters or ‘conscious consumers’ Redwoods’ products are indisputably delicious and nutritious. That’s the key criteria for them winning The Award sponsored by London based nutrition and food consultancy Foods For Life.
A year ago London Nutritionist and founder of Foods For Life, Yvonne Bishop-Weston gave a talk at The Food & Drink Federation’s National Vegetarian Week barbeque event. She told key members of the vegetarian food manufacturing industry that they were in danger of loosing their multimillion pound slice of the healthy eating market unless their products shaped up to consumers’ new healthy expectations.
Most vegetarian and vegan products are sold not to vegetarians but to consumers who perceive vegetarian and vegan food to be healthier. Following the popularity of TV programmes such as ‘you are what you eat’ consumers have become more educated about what is and isn’t healthy and were unlikely to continue buying products laced with saturated fat and little or no protein.
Yvonne says “Less than a year later ethically run Redwoods have delivered everything we’d asked for, more protein, vitamin B12, essential fats and less saturated fat. It’s products like this that will ensure the meat free foods industry will have a healthy future, continue to thrive and encourage more people to adopt a diet that is better for people, animals and the environment”.
More about Foods For Life at http://www.foodsforlife.org.uk
Comment Tony & Yvonne Bishop-Weston Tel 07944068432
More about Redwoods and products including Fishless smoked salmon pate, melting dairy free cheese, award winning meatless chicken pieces, vegan bacon rashers and ready cooked snack sausages at http://www.redwoodfoods.co.uk
Other finalists of The Foods For Life Awards included
2) Sugar Free Dairy Free Hemp Chocolate – http://www.plamilfoods.co.uk
3) Carley’s Hemp Nut Butter – http://www.carleys.co.uk/
Vegetarian and Vegan Market Value Facts
In a recent report, Leatherhead Food International noted that “innovation is essential” but said that the main drivers now are: “Convenience and Snacking, Health and Wellbeing, and Pleasure and Indulgence”.
According to Key Note report based on Taylor Nelson Sofres figures 70% Vegetarian market value is said to be derived from chilled products whilst the total UK vegetarian market is worth approximately £700 million per annum
Foods For Life estimate that the total UK Vegetarian and Vegan Foods Market will continue to grow, rising to £800 million pa by 2010
The UK Food & Drink Federation estimate over 45% of consumers are now purposefully buying vegetarian foods on a regular basis whilst 57% of people said they often choose the vegetarian option when eating out.
Food & Drink Federation Vegetarian Market Website at