SageFire, Inc. Debuts with Direct Import Tool at eBay Live! 2006 in Las Vegas

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New tool to directly import eBay transactions into tax & bookkeeping system simplifies process for eBay sellers.

we want them to spend five minutes a day staying on top of their business, and to maximize their legal tax deductions. When there is a question, the ‘Guide Me’ function helps eBay users understand and properly record allowable deductions. At the end of the year, every year, the most important thing is Net Income.

“It is estimated that 99% of small business owners overpay the IRS,” said JP O’Brien, CEO of SageFire, Inc., “and you shouldn’t. Our average subscriber saves upwards of $2,000… every year.” SageFire, Inc., an eBay Certified Solution Provider, will introduce their 30 day free trial subscription on KeepMore.net/ebay at the eBay Live! 2006 convention in Las Vegas.

Over one million individuals sell on eBay to supplement their incomes. This is in addition to the 724,000 professional sellers who make their primary or secondary income on eBay. “This income is taxable,” said Tax Guru Sandy Botkin, “and paying tax is a civic responsibility. But overpaying tax makes absolutely no sense.”

“We don’t want eBay users to become accountants,” said O’Brien, “we want them to spend five minutes a day staying on top of their business, and to maximize their legal tax deductions. When there is a question, the ‘Guide Me’ function helps eBay users understand and properly record allowable deductions. At the end of the year, every year, the most important thing is Net Income.”

At the core of the technology behind this Boulder based technology company, is a simple tax and business organizer system that uses no accounting terminology.    CEO JP O’Brien went on to say, “ For eBay sellers who use our product, we provide a direct import of eBay transactions; sales, purchases, and expenses, which allows the eBay seller to compare their eBay revenues to operating expenses like shipping, postage, telephone, and mileage to determine profitability.” According to Mr. Botkin, “If you carefully document your expenses, then you can give yourself the peace of mind of not having to worry about an IRS audit. It's simple to stop overpaying, and start pocketing more. By keeping better records of expenses, mileage, and income, you will make more money each year. Go ahead and bulletproof your home based business records in the event of an IRS audit.”

Just as SageFire helps teach sellers how to maximize legal deductions, the new embedded feature, Opportunity Tracker for eBay, helps users systematically track their various supply sources. “You can’t sell stuff, if you don’t have enough,” said O’Brien. Now small business owners can capture more earned income from legitimate deductions, while generating greater revenue from an automatic and systematic follow-up of all sales opportunities.

The easy and intuitive online solution allows subscribers to update their account from any location in less than five minutes a day, and have their records securely backed up in the Rocky Mountains. “Say the words Hurricane Katrina or Computer Virus and it immediately explains another benefit of our Internet tax and business organizer,” said O’Brien. “The IRS is interested in your taxes, not an explanation how a sudden thunderstorm or coffee spill destroyed your business records.”

O’Brien added, “It is just a great investment. The cost of both the online bookkeeping solution and Opportunity Tracker combined is around $200 per year, which is tax deductible. The typical tax savings alone might be ten times that much. How is that for an investment?”

Please visit us at the eBay Live! 2006 convention in Las Vegas, booth #242, or on the Internet at KeepMore.net/ebay.

NOTE: Mr. Botkin is the CEO of the Tax Reduction Institute, and more can be learned about him at KeepMore.net/tax.

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Vaughn Baker
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