Aerial Advertising... Giving Business a Soaring Edge over Their Competition

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The studies are in. More people see and retain aerial advertising messages better than all forms of advertising.

Aerial advertising is quickly becoming understood by advertising professionals to be a cost effective way of targeting large groups of people with branding messages and calls to action.

Consider the following statistics gathered by the Northeast Marketing of Yarmouth for the Maine State Commerce Department:

When the State of Maine Lottery was launched, various media shared the substantial advertising budget; 8% of this budget was allocated to aerial advertising. A study on the impact of each type of media used showed that 70% of persons questioned knew that a new lottery was launched and that they learned of it from the following types of media:

Billboards: 21.6%

Radio: 19.8%

Aerial Advertising:18.3%

Television: 15.9%

Posters: 14.9%

Source: Northeast Marketing of Yarmouth for the Maine State Commerce Department Aerial advertising obtained 18.3% of the target with only 8% of the budgetary costs.

Because of figures like these, aerial advertising is no longer regarded as a novelty by advertising pros; it is seen as a wise investment of advertising revenue.

Try something for me: think about the last time you saw a plane pulling a color billboard advertisement or letter banner. Do you remember the product being advertised or the message?

How long ago was it that you saw the ad? Now, try to remember the television commercials, radio spots and newspaper advertisements from the same time period.

Most people I’ve tried this exercise with can recall the aerial advertising fairly easily but have difficulty recalling the other media. We find that the retention rate of aerial advertising messages over long periods of time is far higher than any other form of advertising.

Here are some stats to back this up:

Of 2194 people surveyed on Miami Beach in 2004:

88% of the people surveyed recalled the passing of the banner within the last 30 minutes.

79% of the people surveyed recalled what was advertised.

67% of the people surveyed could recall at least one half of the message.

This is interesting; however, perhaps more interesting is the fact that many people are able to recall aerial advertising messages they saw many months before. Some even remark on ads they saw as children (still recalling parts, or the entire message).

The average view time for your aerial ad is 17 seconds directly in front of the target. This may not seem very long, but remember most people will watch the plane from the time it appears on the horizon until it disappears from sight. That means they are getting your message about the product for a lot longer, while being entertained by the airplane. In the case of events where the pilot is circling, the exposure is far greater and the retention rate much higher.

The best results that have observed are when aerial advertising is used in conjunction with other media such as newspapers, radio, television, posters and stationary billboards to convey a company’s advertising campaign or call to action.

Aerial Ads reach audiences at beaches, sporting events, concerts, parades and in their cars during rush hour. Planes can place ads in locations that other media can’t, like some beaches and in areas where billboards are restricted. The pilots can easily locate large groups in the target area. Campaigns can be custom designed with markets and frequency fitted to each advertiser’s needs. Creative can consist of simple lettering and logos on banners to computer generated, photo quality workmanship. Recent eye-catching campaigns include a photo of Hugh Jackman advertising The Boy from Oz, a huge banner with the XM radio logo, and a Nutrisystem ad with a full body photo of a model in a bikini.

Advertisers can come up with what they want and then we can apply it to the dimensions of the aerial billboard. Aerial Billboards can be up to 50 feet high and 100 feet long!!!

Seasonal considerations affect availability in four season climates. Aerial advertising is offered year round in warm climates. Southern beaches and areas like Phoenix are strong in December, January and February. Tailgate parties at sporting events are well attended in all climates year round.

Trickle-down coverage is a common occurrence with aerial advertising, whether it’s a TV station broadcasting a game that picks up an aerial advertising banner or coverage of media events that include the towed messages.

There are virtually unlimited markets ranging from the Florida Keys to Maine to Washington State to the Southern tip of California and everywhere in between. Any market can be covered cover in the U.S.

Flying over a crowded beach on a busy day is a great way to use aerial advertising. You may have seen one of our banner towing airplanes over the beaches of Long Island, the Jersey Shore, Los Angeles, San Diego, San Francisco, Cape Cod, Martha's Vineyard, the Rhode Island beaches, Miami Beach, Tampa, Ft. Lauderdale, Daytona Beach, Panama City, South Padre Island, Virginia Beach, Myrtle Beach, Cape Hatteras, Key West, Coconut Grove, Ocean City, Nags Head, Oceanside, Carmel, Malibu, Long Beach, Carlsbad, Monterey, Key Biscayne, Fire Island, Yarmouth, Hyannis port, the Great Lakes and hundreds of others.

Businesses who have had success with aerial advertising include soft drink and beverage companies, automobile manufacturers and dealerships, TV networks, banks, newspapers, casinos, tanning salons, clothing companies, radio stations, electronics retailers, restaurants, theme parks, Broadway shows, universities, movie studios, and websites, military recruiters, non-profit organizations, book and magazine publishers, beer companies, fast food companies, candy manufacturers, software manufacturers, liquor companies, suntan lotions, beachwear, clothing lines, record labels, real estate offices, radio stations, movie studios, airlines.

For further information, contact Michael Arnold at 800-311-9130

Arnold Aerial Advertising Inc.

234 5th Ave.

New York,N.Y. 10001

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Michael Arnold