Motive Interactive Makes Entrepreneur Magazine's Hot 100 List

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Entrepreneur recognizes Motive Interactive DBA Motive Advertising as a company that understands the true, measurable potential of the Internet in the global marketplace, and sees them emerging as front runners in this competitive market.

our technology is aimed to simplify the marketing process.

The way Motive is making heads turn in the online-advertising industry will likely prompt market watchers to recall the once glittery days of the late 90's, when anything Internet was deemed oh-so-hot. All hype aside, as evidence of their growing, well-deserved buzz, Entrepreneur magazine's June 2006 "Hot-100" issue selected Lake Tahoe's Motive Advertising as one of the fastest-growing new businesses in America.

Entrepreneur is a monthly publication offering information and providing resources for growing businesses. For its 12th annual "Hot 100", Entrepreneur observed companies they believe are breaking out of the pack this year, and awarded the most noteworthy new businesses based on revenue, growth and success. These companies are no more than five years old, but have annual sales in excess of $1 million.

Co-founded in 2003 by Brendan Smith and Colin Johnson, Motive evolved in response to the need for accountability and quantifiable results in the interactive-marketing and online-advertising industry. Motive develops relationships with global brands and corporations to create unique marketing solutions that give its clients an ability to actively deploy and monitor their online ad campaigns via Motive's unique technologies.

With a knack for innovation and a creative vision for new technology that leads to measurable and sustainable results, Motive Advertising represents the renewed spirit of online-advertising. With their tremendous growth, Motive saw a need to simultaneously build upon the current advertising resources available to the industry. Having developed a new suite of proprietary tools to enhance its online presence, Motive is anxiously anticipating the launch of their next generation of technology.

"The Internet advertising industry is ripe for innovation, standardization, and accountability. With that in mind," says Don Son, Lead Project Manager for Motive, "our technology is aimed to simplify the marketing process." The company's CEO, Brendan Smith, adds, "We want to remain on the bleeding edge of technology and its effects on new media, so we can provide our clients with quality results that raise the bar by exceeding industry norms."

Entrepreneur recognizes Motive Advertising as a company that understands the true, measurable potential of the Internet in the global marketplace, and sees them emerging as front runners in this competitive market. "We are a sales-driven, technology focused agency. We recognized early the importance of building proprietary solutions, which separates us from the vast majority of agencies that continue to rely on 3rd party technologies," says Smith. "Our technology is used to increase our current business and also allow other agencies, publishers, and clients to use a revolutionary, resourceful, and user-friendly system."

With their ability to harness this resource, putting it to work for clients seeking to reap the benefits of properly conceived online advertising, Motive appears poised for a "hot" 2006, and more.

An indication of Motive Advertising's successful ability to embrace evolution with a consolidation of creative energies is the company's decision to move into the next phase of operations under the name Motive Interactive. Hot isn't hype, and Motive Interactive appears ready to explode.

Find a schedule of announcements, related conferences, business proposals, additional links, and all the information you need about Motive Interactive and their expanding online vision at:, or call 775.586.8360.


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Brendan Smith
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