People Places and Plants Launches New Interactive Site To Connect Shoppers With Sellers Of All Things Green

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People Places & Plants magazine announced the launch of its new online product directory today. The directory, designed to make locating plants and garden products and services easier for readers, marks the publisher’s first attempt to tap into the online search boom.

People Places & Plants magazine announced the launch of its new online product directory today. The directory, designed to make locating plants and garden products and services easier for readers, marks the publisher’s first attempt to tap into the online search boom.

“People Places & Plants readers can now use our web site (http://www.ppplants.com) as a resource for finding the things that make gardening special,” says the magazine’s founding Editor and Chief Paul Tukey.

Once visitors to the People Places & Plants site find what they are looking for online, they then can link to retailers, like local garden centers or landscape designers, who sell those products or services.

Tukey says that he expects to better serve the magazine’s readers with the online information and resources, but also believes the directory will provide new avenues for advertisers.

“We are one of the very first gardening magazines to integrate traditional publishing with local online search capabilities,” says Tukey. “For the first time we will be able to connect inspiration, information and ideas learned in our magazine with national brands and local shopping in a way that hasn’t been tried before in our space.”

The new site is being powered by Green Industry Yellow Pages (GIYP), an Interactive Media Publisher (GIYPinc.com), the leading interactive publisher for the lawn & garden industry. Interactive content combines inspired gardening ideas from the magazine with plant information from leading experts. This upgrade is expected to increase foot traffic and sales for both national brands and local garden centers listed in the People Places & Plants directory.

“One of the biggest challenges an editorial staff faces is reporting where readers can purchase the plants and products mentioned in the magazine, says Tukey. “The online directory solves this problem because it offers great garden ideas and retailers all in one medium.”

To provide this information on a local level, People Places & Plants will use the latest technology and “e-knowledge” available. One such tool is GIYP’s Virtual Plant Tags. Access to this extensive database of annuals, perennials, roses, trees, shrubs, vines and houseplants will allow People Places & Plants site visitors to search for plant cultural information 24/7 from green industry experts like Allan Armitage, Michael Dirr and the American Rose Society.

“The green industry can leverage the clout of a major garden magazine to reach new customers,” says Steve Cissel, GIYP CEO and Founder. “This is an exciting opportunity for the local garden center as well as major brands.”

People, Places & Plants is an independently owned media company, existing to promote horticulture through a celebration of environmentally friendly techniques with a focus on the local gardeners, independent businesses and public spaces in the northeast. For more information, visit http://www.ppplants.com

Founded in 1999, GIYP is an interactive media publisher that provides online content for everything lawn and garden. GIYP offers directories that can stand alone or be seamlessly integrated into existing web sites and that serve the wholesale, retail and non-profit sectors. The directories offer cultural information on more than 40,000 plants and 150,000 green industry businesses in the U.S. and Canada, serving as an information resource for consumers and a marketing tool for businesses. http://www.giypinc.com

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