New Pixel Advertisement Web Site For Pets Launched

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A new advertising site for pet products and services has clearly been gaining ground on the virtual ad market. http://www.PetPixelAds.com, a venue for posting ads and links to websites on nearly all pet-related merchandise, prides itself on its value-for-money pricing scheme, traffic growth tracking system, and peripheral services such as logo design and referral support.

Pixel advertising is a relatively new concept in the internet marketing arena. Its originator is a British student named Alex Tew who, in the third quarter of 2005, devised a way to pay for his college education by creating an income-generating Web site. Its index page featured a 1000x1000 pixel grid on which he sold image-based links for $1 per pixel. In less than five months, all pixel spaces were sold out, and it can be safely deduced that Mr. Tew promptly paid his tuition, with a lot more to spare.

Similar to one of the requirements in ‘The Million Dollar Homepage’ Web site, a minimum number of pixel “blocks” is likewise set per http://www.PetPixelAds.com advertiser, for the practical reason that it was deemed the smallest size able to reasonably display something meaningful. It also has to have a certain measurement threshold for it to be easily clickable, as the images placed on the grid are hyperlinked to the advertiser’s Web page of choice. However, unlike other pixel ad sites which charge a monthly renewal rate, http://www.PetPixelAds.com advertisers pay a one-time fee of only $50 for the minimum 25-pixel block, and guarantees ad posting for one full year.

Potential advertisers should keep in mind that, as could be expected in any type of space advertising, securing their targeted grid location and size early on is key. PetPixelAds.com has a considerable amount of available space, now that it is still in its early stages, but as soon as word gets around in the pet lovers’ community, pixels will most likely fill up in no time, and when they do, advertisers would have to “wait it out” for one more year before pixel space would again be open for sale.

The Web site developer’s inspiration came from the ever-increasing number of pet lovers around the world who care a great deal for their pets and always want to find the best products and services for their loved ones. Josh Wallach, a pet professional, is excited about what PetPixelAds.com has to offer. “I’m always on the lookout for pet supplies, but my busy schedule doesn’t permit me to navigate the search engines, refine my search, click on a site which I don’t find particularly useful, and go through the same process all over again,” he states. “This site will definitely save me a lot of time since the ad logos on the pixel grid are easily recognizable, and clicking on a certain logo immediately leads me to the Web site I’m looking for.”

Target clientele are people looking for the most common pet supplies such as dog and cat food, supplements and treats, to those seeking services such as pet grooming and training. When the visitor moves the pointer over an image on the grid, a short blurb describing the link is displayed. As soon as the image is clicked, the reader is transported to the URL which the advertiser wants it to link to.

An advertiser would also be able to determine how much additional traffic is generated by placing their ad on http://www.PetPixelAds.com. A counter, displayed after the site ad text, is shown whenever the mouse is moved over the ad. Moreover, by using the site’s feedback form, any advertiser can also opt to have their logo designed for a $20 fee. All they have to do is submit relevant text and specifications on how they want their logo to look like. For those who already have their own logos at hand, the site equally supports jpg, gif, and png formats.

PetPixelAds.com sports a convivial blue-gray motif and a user-friendly navigation bar leading to its price listing page, a comprehensive FAQ page, and a unique referral page. In it is a list of sites which are ranked according to the number of times PetPixelAds.com’s ad is clicked on that site—something akin to giving recognition to all those supporting each other in site promotion.

The site promises to provide many other offers and helpful features in the near future. Given the convenience of pixel advertising’s one-stop shopping, what was predicted to be a fad may actually revolutionize internet advertising for years to come.

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Josh Wallach

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