Pragmatic Expert Steve Johnson Prioritizes Product Management Activity for Agile Environments at the 2006 SMP Event

Steve Johnson, an instructor with Pragmatic Marketing prioritizes product management activity in an Agile development environment at The 2006 Software Marketing Perspectives Conference and Expo, being held June 12-14, 2006 at the Santa Clara Convention Center. Johnson will share methods that enable product managers to be more effective in the tighter development cycle world of Agile development. Johnson has unique insight into the role of product management and will be sharing his recommendations regarding how product managers can be more effective in the Agile world.

Santa Clara, CA (PRWEB) June 1, 2006 –- Steve Johnson brings a no-nonsense approach to product management with a laser-like focus on what makes effective product management and winning products. Johnson, in his role as an instructor with Pragmatic Marketing (www.pragmaticmarketing.com ) knows that it’s all about the product and business requirements. Behind every successful product implementation and launch are well-defined requirements. Now that Agile development processes are emerging, the pressure on product managers is even greater to develop well-defined requirements quickly. But what is the answer? How can product managers develop better requirements in less time? Is it even possible?

Steve Johnson cuts through the confusion and provides actionable recommendations that product managers can immediately implement to improve their ability to write and deliver requirements. In an Agile environment, Johnson believes product managers must step up and fill the requirements gap. “The challenge of building a product is understanding not only what we can build but what we can omit.” In his session at The Software Marketing Perspectives Conference and Expo, Johnson will be sharing practical tips to focus product managers on high-value activities that do make a difference to the product and development organizations.

John Desmond, Editor of Software Magazine and Conference Chair is eagerly anticipating Johnson’s session. “At our last Software Marketing Perspectives Conference, participants cited Steve Johnson’s session as one that gave the most practical advice. At The Software Marketing Perspectives Conference, we asked Steve to return because he gives straight scoop. He makes you focus on what you want to ignore.” Steve Johnson is looking forward to reconnecting with his former students and other attendees because, “this conference is smack dab in the middle of what I am interested in discussing. It’s the one place where people are really focused on product management.” The Software Marketing Perspectives Conference and Expo (www.smpevent.com) is the event where the high technology product management, marketing, public relations, and business development professionals go to exchange ideas with other senior professionals responsible for delivering results.

Come to the Software Marketing Perspectives Conference and Expo, June 13-14, 2006 at the Santa Clara Convention Center. You may register at http://www.smpevent.com/registration.htm.

The Software Marketing Perspectives Conference and Expo invites high technology marketing professionals from product management, marketing communications, public relations, business development, and market analysis to attend this power-packed two-day event.

The SMP event’s Premiere Co-sponsors -- Pragmatic Marketing, Ryma Technologies (makers of FeaturePlan), and O’Keeffe & Co. -- are joined by QlikTech, Autodemo, Pathfinders, OpSource, Good Leads, Orasi Software, Leads Customer Growth (Apogee Search), Leverage Software, DM2 - DecisionMaker and Brainshark. Sponsorship opportunities are extremely limited. Interested companies should call Carol Samost at (617) 962-4725 or email her at csamost@softwaremag.com for more information.

The 2006 Software Marketing Perspectives Conference & Expo is produced by King Content Co. of 233 Needham St., Newton MA 02464. Contact: John P. Desmond. Phone: 508 668 9928.

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