Kerry Hotels Announces New Brand Identity and Company Logo

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Kerry Hotels upgrades its company image and logo by integrating a more streamlined and corporate look into its already strong branding.

Kerry Hotels, Inc. announced a new brand identity today that represents a significant milestone in the company’s history and a shift in the company’s focus. The key elements behind Kerry Hotels’ change include an easily identifiable company logo, and a strong, corporate image while still maintaining their hip personality.

Kerry Hotels has been driving a shift in their company culture to focus not just on the relationship aspect of the company, which they are so well known for, but also on a more corporate and professional image with the goal being to offer a stronger company brand to the current member base, as well as attract higher level, luxury boutique hotels. “The relationships we have built in the industry are second to none, but we needed a strong company image to give us the edge over the competition. Designing a new logo while incorporating a new brand was the best way to evolve as a company,” said Kerry Flowers, Founder and President of Kerry Hotels, Inc.

The branding simplifies and unifies the look and feel of the company, while still representing the fun and funky personality of the company and its affiliates. We wanted to have a more corporate edge, but didn’t want to lose the personality we have worked for all these years. We found a way to incorporate them both,” said Jody Flowers, Managing Partner.

The new brand identity involves changes to the widely recognized Kerry Hotels logo that was created in 1998, a complete overhaul to the company website, and changes to all company collateral. In an effort to strengthen the overall position of the company, Branding Guidelines were also created for the boutique hotel membership to adhere to. “These guidelines will help to establish a stronger connection with our members as well as our clients by allowing an instant relationship between them and the company, guaranteeing the best in service and quality,” said Kerry.

About Kerry Hotels

Kerry Hotels, Inc., a leader in the hospitality industry, is a hip sales, marketing, and technology solution to over 40 independent, boutique hotels worldwide. Founded in 1991, Kerry Hotels is the only company of its kind to offer 3 and 4 star boutique hotels a relationship based marketing company. With sales offices in Los Angeles, Chicago, New York, London, and Mexico affiliate boutique properties realize global success with access to travel professionals in all major cities.


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Bree Lorentzen
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