RV Life, A Lifestyle Magazine Launches “Advertiser Friendly” Online Digital Edition

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Business Day, Inc. announced the launch of RV Life Magazine’s online digital edition, starting with the May 2006 issue, adding free hyperlinks to a web address for display advertisers. http://rvlife.idigitaledition.com.

by extending the reach of their marketing dollars.

RV Life has broken new ground in the RV industry by taking the print version of RV Life, a Lifestyle Magazine, to the Internet, word for word, page by page. The online digital view of RV Life will dramatically increase their advertisers’ exposure to a targeted RV audience.

Hyperlinks to any web address are complimentary to display advertisers to effortlessly enhance their brand, product or service. Audio, video and flash content are additional features that encourage readers to interact with the advertisers’ websites and promotions. “Our success depends entirely on our advertisers. After 23 years, I felt it was time to take RV Life to the next level and give our advertisers added value by going online,” said Ron Knudson, publisher of RV Life. “I’m certain the active RVers who read the print version of RV Life will be thrilled for the opportunity to automatically get it emailed to them each month for free. RV Life in print was free. The digital edition will also be free. It’s about helping our advertisers to be successful,” Ron said, “by extending the reach of their marketing dollars.”

Dynamic digital magazine advertising opportunities allow advertisers to engage readers online and achieve immediate online referral visitor traffic, thus gaining qualified leads from the RV readers. There is no software to download or installation required. Readers will have instant access to each issue to browse, search, email to a friend, or zoom into each page of the current and archived digital issues of RV Life. Readers can also sign up to receive each new issue every month at RV Life, to begin receiving their free subscription.

By adding the online digital edition to their print distribution, RV Life now reaches the Internet-savvy RVers, that niche market of affluent Baby Boomers who have the time and the money to travel, whether in or out of their RVs.

About RV Life, A Lifestyle Magazine

After 23 years, RV Life is one of the oldest independent RV publications in the U.S., focusing primarily on the Northwest and Southwest lifestyles, travel and destinations. Strong technical articles, in-depth product reviews, and editorial on travel and tourism reinforce a high level of reader involvement.

About iDigital Edition

iDigital Edition (http://www.iDigitalEdition.com) is a full service electronic publishing solution for magazine publishers. The digital magazine production service produces enhanced online versions of magazine publications to be viewed on-screen with a standard Internet browser. The iDigital Edition marketing and revenue strategies allow magazine publishers to achieve new profits online. No reader software, additional staffing or production work is required by publishers utilizing the digital edition service.


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