Schindler Marketing Group Announces Results of Pueblo Bonito Branding Campaign; Agency's Program Captures Market Share and Boosts Brand Recognition

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Schindler Marketing Group, a brand development and marketing firm specializing in the hospitality and tourism industry, today announced the completion of a successful branding campaign for Pueblo Bonito Oceanfront Resorts & Spas. The extensive two-year program not only established the company’s properties as “The Leading Hotels of Mexico,” but also captured market share from competitors, exceeded initial marketing goals, and captured the attention of Mexico president Vicente Fox.

Schindler Marketing Group, a brand development and marketing firm specializing in the hospitality and tourism industry, today announced the completion of a successful branding campaign for Pueblo Bonito Oceanfront Resorts & Spas. The extensive two-year program not only established the company’s properties as “The Leading Hotels of Mexico,” but also captured market share from competitors, exceeded initial marketing goals, and captured the attention of Mexico president Vicente Fox. In 2004, Fox honored Pueblo Bonito owner and president, Ernesto Coppell, with the Hospitality Entrepreneur of the Year Award.

“We are very proud of the work we have done and the relationship we have built with Pueblo Bonito, which was a little known brand in 2003,” says Steve Schindler, President and Creative Director of Schindler Marketing Group. Schindler’s team conducted customer analytics and market research programs to design tailored creative messages and plan their client’s investments in travel publications, online marketing campaigns, and radio and print advertising. “We look forward to helping other companies discover their brand and establish strong positions in the minds of US travelers.”

Focusing on hospitality and tourism since its inception in 1992, Schindler’s firm successfully captured and promoted the essence of the Pueblo Bonito enterprise, which quickly gained recognition in city books, in-flight travel magazines and other targeted travel publications. While the first phase of the program focused on Pueblo Bonito’s newest properties, Sunset Beach in Cabo San Lucas and Emerald Bay in Mazatlan, Schindler Marketing extended its efforts in 2005 to ensure a widely acclaimed launch of Pacifica Holistic Retreat & Spa in Cabo San Lucas.

For advertising samples, go to http://www.schindlermg.com/pueblobonito.php.

Jack O’Hara, an industry veteran and business consultant for Pueblo Bonito Oceanfront Resorts & Spas worked closely with Schindler Marketing Group to create Pueblo Bonito’s Leading Hotels of Mexico position. According to Schindler, “Discovering the essence Pueblo Bonito’s vision enabled our team to develop well crafted strategies that resulted in enhanced brand awareness and provided a solid foundation for their future success.”

With the help of Santex-net, Schindler Marketing’s web development partner, Pueblo Bonito also became the first hospitality company to implement Expedia’s private-label online reservation center, an interactive program providing travelers with expanded services and a unique booking experience directly through the Pueblo Bonito web site.

About Schindler Marketing Group

Founded in 1992, Schindler Marketing Group is a full-service integrated marketing firm providing specialized communications services to tourism businesses. With nearly 50 combined years of hospitality experience, Schindler Marketing becomes intimately involved in all aspects of their clients’ marketing agendas and develops interactive marketing programs that positively impact the bottom line. For more information, call (619) 299-7900 or visit http://www.schindlermg.com.

About Pueblo Bonito Oceanfront Resorts & Spas

Pueblo Bonito Oceanfront Resorts & Spas offer uncommon amenities, unsurpassed service, and the warmth of a luxurious Mexican home. The collection includes four properties in Cabo San Lucas -- The new Pueblo Bonito Pacifica Holistic Retreat & Spa, Pueblo Bonito Sunset Beach Resort & Spa, Pueblo Bonito Rosé, and Pueblo Bonito Los Cabos, two in Mazatlán -- Pueblo Bonito Mazatlán and Pueblo Bonito Emerald Bay Resort & Spa, and one in Puerto Vallarta -- Samba Vallarta, an all-inclusive resort by Pueblo Bonito. For information or reservations, call (800) 990-8250 or visit http://www.pueblobonito.com.

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Malani Shubin
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