Talking Communications with Farrell Kramer Podcast Releases Episode 5: Whose Press Release Is It Anyway?
Talking Communications with Farrell Kramer, a podcast focusing on all aspects of communications, has released Episode 5: Whose Press Release Is It Anyway? The guest for this episode is Mick Jolly, Executive Vice President of PRWeb.
Closter, NJ (PRWEB) June 2, 2006 –- Talking Communications with Farrell Kramer (www.talkingcommunications.com), a podcast focusing on all aspects of communications, has released Episode 5: Whose Press Release Is It Anyway?
Episode 5: Whose Press Release Is It Anyway? explores the changing role of the press release in our Internet-enabled world. The guest for this episode is Mick Jolly, Executive Vice President of PRWeb, an online press release service focusing on direct-to-consumer distribution. Jolly offers some interesting insights on the evolving role of the press release today and the use of cutting-edge vehicles like RSS, podcasting, trackbacks, and search engine optimization to reach new audiences.
"When I began in the news business, press releases were simply meant for the press. If a reporter decided to write about the release, then it was a success. If not, that was pretty much the end of it. No more. Today, press releases can be accessed online through Web sites and search engines. They can be e-mailed, put onto RSS feeds and complemented with podcasts. Just name it. The real question for communicators is this: What is the proper audience for the press release today? Mick provides some insightful thoughts on just how to answer this question," Kramer said.
Talking Communications with Farrell Kramer was launched on March 24, 2006, by Farrell Kramer, founder and president of Farrell Kramer Communications, LLC (www.farrellkramer.com), a public relations firm built upon the belief that the power of ideas rests at the center of all communications. Prior to his work in public relations, Kramer was an investigative reporter with The Associated Press and a financial reporter for Investor's Business Daily.
Episode 5: Whose Press Release Is It Anyway? has a run time of 31 minutes and 19 seconds. It is available directly on the Talking Communications with Farrell Kramer site (www.talkingcommunications.com), via RSS and e-mail subscriptions there, and can be found on iTunes, Podcast Alley and many other podcast directories.
About Talking Communications with Farrell Kramer:
Talking Communications with Farrell Kramer (www.talkingcommunications.com) is a podcast focusing on all aspects of communications. It is an interview show hosted by Farrell Kramer, founder and president of Farrell Kramer Communications, LLC (www.farrellkramer.com), a public relations firm built upon the belief that the power of ideas rests at the center of all communications.
Contact:
Sharon Bially
Farrell Kramer Communications, LLC
(774) 270-1293
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