Enterworks, Inc. Acquires Ennovative, Inc.

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Leading Product Information Management Software Company Further Strengthens Growing PIM Business with Proven Multi-channel Publishing Solutions

Enterworks®, Inc., an independent software vendor whose growing product information management (PIM) customer base has distinguished it as a leading PIM solution provider, today announced the acquisition of Ennovative, Inc. of Jacksonville, Florida.

Founded in 1999, Ennovative is a successful provider of software and services that greatly reduce the time, cost, and complexity of publishing product information in both hardcopy and online media across multiple sales channels. Ennovative’s enAble™ catalog management suite gives sales-driven companies new competitive strengths by allowing everyone from catalog production professionals to end users in the field to manage and publish product information in real time. Sales representatives, for example, can simply point and click to create custom catalogs quickly for CD or hardcopy distribution. In addition, catalog production specialists faced with lengthy, complex, and error-filled catalog creation processes can simplify, accelerate, and improve the accuracy of catalog publishing through all their channels.

Enterworks and Ennovative have worked together previously as partners, and recently were chosen by a Fortune 500 leader in medical supply distribution to provide a solution for product information management (including workflow for creating, maintaining, tracking, and approving content), and on-demand creation and publication of both print and electronic catalogs. Ennovative customers include Acosta, BMC West, the National Retail Hardware Association, and Orgill. Enterworks customers include GE, Honda, Schlumberger, Toshiba, and numerous other manufacturing and retail supply and distribution companies.

“Our customers are using Enterworks’ product information management and business process management solutions to achieve new levels of internal integration and cost savings,” said Bob Lewis, president of Enterworks. “Now customers want to achieve new competitive advantages by leveraging their accurate, continually updated product information through multiple publishing channels. Leading suppliers and distributors are realizing that product information truly is a strategic asset.”

“Bringing together these two companies creates an exceptional combination of PIM and publishing solutions that isn’t being offered by anyone today,” said Raj Jha, Ennovative’s former chief executive officer and now a member of Enterworks’ board of directors. “The combined set of solutions directly addresses needs that our respective supply chain customers have explicitly identified as critical to their business growth.”

“The promise of real-time, multi-channel publishing depends on accurate, synchronized, and immediately accessible product information,” said Kerry Young, former chief commercial officer of Ennovative and now president of Enterworks publishing solutions. “Enterworks’ PIM technology ensures that a company’s product information meets this standard, and Enterworks business process management technology ensures that approvals and other workflow steps in the publishing process occur swiftly and effectively.”

Enterworks Product Information Management and Publishing Offerings

In combination with the newly acquired enAble™ product line, Enterworks now offers a full complement of end-to-end, enterprise-level product information management and publishing solutions:

--Global data synchronization of product information. Enterworks Product Information Manager™ for GDS (EPIM-GDS) is a powerful, behind-the-firewall, desktop application that lets companies aggregate, validate, and publish product data—and stay in sync with all their buyers. EPIM-GDS is a proven product data synchronization solution that lets companies quickly begin selling through data pools such as 1SYNC (formerly UCCnet) and Agentrics (formerly the WWRE and GNX)—and directly to trading partners.

--Management of all product information in a master data management (MDM) framework. Enterworks Product Information Manager™ (EPIM) is a comprehensive PIM solution for retailers, distributors, and large suppliers. A proven enterprise solution, EPIM aggregates product data from ERP, CRM, and other systems, validates and manages the information, and synchronizes it for internal stakeholders throughout an enterprise. From a base of accurate and current product information, EPIM delivers product data — continually synchronized and properly formatted — to data pools, trading partners, and directly to retailers. In addition, EPIM establishes a true MDM framework by managing vendor and customer information.

--Real-time publishing of product information through multiple media and across multiple sales channels. Enterworks enAble™ meets a company’s need for end-to-end, multi-channel marketing initiatives, such as on-line commerce, printed catalogs, and CDs. With enAble, marketing and catalog organizations can quickly and efficiently create complex paper- and Web-based catalogs. Sales organizations can quickly and easily create personalized, customer-specific catalogs and marketing materials for any media type, and distributors can implement robust B2B commerce Websites without investing in a large IT staff and computer infrastructure. Other enAble offerings include solutions for catalog-based e-commerce, as well as e-learning applications for educating sales teams and partners about a company’s products.

About Enterworks, Inc.

Enterworks® develops, markets, and supports enterprise software that enables buyers and suppliers to manage their product information as a strategic corporate asset. Global, enterprise-level retail buyers and distributors, as well as small and midsize suppliers, use Enterworks’ product information management (PIM) and publishing solutions to create, synchronize, manage, and publish their product information faster, easier, and at lower cost. Enterworks’ proven content integration, business process automation, publishing, and e-commerce applications are relied upon by some of the world’s largest retailers, manufacturing companies, financial services firms, and US government agencies. In addition, the company’s solutions are embedded by technology vendors and marketed by partners worldwide. For more information, call 888-242-8356 or visit http://www.enterworks.com.

“Enterworks Product Information Manager” and “enAble” are trademarks, and “Enterworks” is a registered trademark, of Enterworks, Inc. All other product, service, and company names are trademarks or registered trademarks of their respective holders.


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