MRSI Launches ConScan(SM) and ConSelect(SM) for Product Development - Screen and Test New Concepts Online Quicker and Cheaper than with Traditional Methods

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ConScan(SM), an online concept screening product, and ConSelect(SM), an online concept testing product from MRSI, a leading marketing research provider, are the two newest solutions in the company's PRISM® system for product development. MRSI developed these solutions to help clients identify and optimize concepts that offer the most potential as new products and services.

MRSI (Marketing Research Services Inc.), a leading provider of custom marketing research solutions, launches two new solutions as part of its PRISM ® system for product development. ConScan(SM) online concept screening and ConSelect(SM) online concept testing solutions are designed to help marketing researchers and product developers in consumer product and service markets screen and test concepts more quickly and at a lower price than with traditional methods such as mall intercept or central location testing.

ConScan helps clients at the concept ideation phase of product development where consumer needs have been identified and initial concept solutions are being evaluated. ConScan screens those ideas to help clients determine which initial concepts offer the most potential and should be developed into full concepts and moved forward into the concept testing phase.

Once potentially successful concepts have been identified, ConSelect helps clients determine which of those are the strongest in terms of purchase intent, likes and dislikes and expected purchase frequency.

ConScan and ConSelect’s advantages over traditional concept screening and testing methods give clients more bang for their research dollars. Clients get faster results because surveys are available 24/7 and results are monitored as they come in. Plus, since data is collected online, the costs are lower per qualified respondent, making ConScan and ConSelect cheaper than traditional methods.

MRSI’s Chief Operating Officer, Todd Earhart, comments, “MRSI knows the product development process is a complex undertaking with tremendous costs and risks. Our goal is to help clients develop successful products and services by providing not only insightful research to minimize that risk, but also efficient and timely research to minimize both the monetary and time costs associated with product development. ConScan and ConSelect are two additional research solutions within our PRISM system for product development designed to do just that.”

Earhart goes on to say, “Our experience in concept screening and testing goes back decades in categories from candy to frozen foods, household cleaning, and personal care products. Given that expertise and our extensive online research experience, we know the added value of transitioning concept screening and testing to online methods, and have already helped many of our long-standing concept screening and testing clients make that transition for its speed and cost efficiency.”

ConScan uses a primarily sequential monadic screening technique so consumers can evaluate up to five potential concepts in one survey. At this stage, concepts are brief, usually three to four sentences with a price and a visual.

ConSelect uses a primarily monadic testing technique, where consumers evaluate only one concept at a time. Concepts are more detailed and the focus shifts from screening to fine-tuning and optimizing the concept message and positioning using the ConSelect solution.

MRSI (Marketing Research Services Inc.) is member of the MVL Group of companies. We are a full-service marketing research firm located in Cincinnati, Ohio. Since 1973, MRSI has been working with industry leaders to identify market opportunities that drive their businesses forward. MRSI provides custom quantitative and qualitative research solutions for consumer and business-to-business companies across a wide range of industries. MRSI assists clients in all phases of their research projects, from study design, questionnaire development and data collection, to analysis and reporting.

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