Online Real Estate Marketing Finds Good Synergy with Real Estate Podcasting

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Real Estate podcasting is driving a new wave of online marketing, allowing interested buyers to browse video tours of homes from the convenience of their computer and/or the palm of their hand.

Producing a good return on investment is absolutely crucial to the operation of a profitable real estate firm or home-building company. Online marketing activities have sky-rocketed over the past few years as a new Internet revolution begins. A leading podcast development firm What I Want Podcasting® is helping the real estate industry increase turnover rates and return on investment, through the power of podcasting.

Real estate podcasting brings new meaning to the idea of a virtual sales department. Online real estate marketing began with pictures of homes highlighting their features, after some time, it evolved into 360 degree panorama shots that you could drag left and right. Now, full scale video productions with guided audio information and musical backgrounds are changing the property buying experience forever.

In today’s society, time is of the essence; traveling to numerous property locations to scout potential purchases is simply not effective or efficient. “We understand that across the nation homebuilders and real estate firms have to deal with inaccessibility and a lack of time for buyers to spend on physical locations visits. This makes online marketing and sales much more valuable. Providing the user with video podcasts allows the potential buyer to have access to a tour of the property at anytime and in any location.” says Ryan Hoback, founder of What I Want Podcasting® ( ). “This is very powerful stuff! With the subscription based technology attached to these podcasts, you are given direct access to a potential investor or buyer. As soon as you update your podcast feed, the party will receive the information immediately as it is updated. This is the exact opposite of spam, because the user has requested this subscription. “adds Hoback.

Real estate podcasting is an absolutely essential marketing component for existing websites, and it may just be the wave of the future for online real estate marketing. As more users begin to request information on-demand and at their time and place of convenience, this technology will surely become paramount to the success of property sales in the future.

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Ryan Hoback
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