Southern Building Show Selects SpeedHeat® Generation4™ Electric Radiant Floor Heating for Inclusion in Both Their “New & Renew” Showcase Homes

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Open to both consumers and builders alike, the 2006 Southern Building Show in Atlanta will feature a huge exhibit area and two showcase homes incorporating the latest and greatest in new building innovations and Earth-friendly products. Among the unique products featured, SpeedHeat’s Generation4™ electric radiant floor heating systems were selected for both the “New & Renew” showcase homes because the products improve comfort and offer energy savings.

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Our Generation4™ systems can be installed under virtually any flooring material and also help conserve energy and create healthier environments. We are honored to be a part of the show and look forward to helping educate builders and consumers about our innovative and affordable warming solutions.

For builders and consumers seeking the latest tips and trends in residential construction and remodeling, the Southern Building Show is a must-attend event. The 13th annual show will be held at the Cobb Galleria Center in Atlanta, GA from June 8-10, with the exhibit area being open on Friday and Saturday (June 9-10).

In addition to over 450 exhibits, the show also features tours of two showcase homes including one new construction project and one renovation project. The “new” home is a luxury 7,000 square foot custom home by Dennis McConnell in Virginia Highlands. The “renew” home is a high-end remodeling project in Buckhead by Joe Maddox. Both projects have been built to EarthCraft specifications for air quality, energy efficiency and the use of renewable resources. They also include many innovative new products including Generation4™ electric radiant floor heating systems by SpeedHeat®.

SpeedHeat’s Generation4™ electric radiant floor heating systems were included in both the “new and renew” showcase homes because the products improve comfort, offer energy savings and may help reduce the level of airborne allergens. In the remodeled house, SpeedHeat® is installed in all bathrooms, the master bedroom and the bonus/display room. In the custom home, SpeedHeat® is installed in the large master bathroom and even inside the shower so the floors never feel cold. SpeedHeat will also be featured in the exhibit area at booth 416.

“The Southern Building Show selected our unique products for their showcase homes because ‘floor warming’ is becoming increasingly popular and our products are a perfect upgrade in both new construction and renovation projects,” explains Peter Newman, President of SpeedHeat U.S. “Our Generation4™ systems can be installed under virtually any flooring material and also help conserve energy and create healthier environments. We are honored to be a part of the show and look forward to helping educate builders and consumers about our innovative and affordable warming solutions.”

The Southern Building Show exhibit hall will be open on Friday, June 9 from 10:00 a.m. until 5:30 p.m. and on Saturday, June 10 from 10:00 a.m. until 4:00 p.m. Bus tours of the projects will run directly from the show, and the tours are open to all attendees. Free exhibit hall passes are available at

More SpeedHeat® Advantages:

The idea behind electric radiant floor heating is really quite simple — by installing a heating element under the flooring material, heat naturally rises and warms the room from the ground up with a soothing radiant effect. While the concept behind SpeedHeat’s patented Generation4™ (G4) heating system is easy to comprehend, the advanced technology behind their products offers many distinct advantages and sets them apart in the industry.

“Because SpeedHeat’s patented Generation4™ heating element is optimally engineered to be ‘in touch’ with floor finishes, it warms floors faster than any other systems and at lower, safer temperatures,” explains Pieter Jansens, Chairman of SpeedHeat International. “Our G4 element improves comfort, health and safety. It also protects sensitive flooring and slashes energy consumption. Furthermore, only SpeedHeat is fully customized to meet the specific needs of each application.”

SpeedHeat® Offers Warming Solutions for the Whole Home:

SpeedHeat offers electric radiant heating solutions that can be installed under virtually any flooring material including: carpet, ceramic tile, stone, floating wood, laminates, vinyl and more. Whether building a new home or remodeling, SpeedHeat’s Generation4™ systems are easy to install in a single room or throughout an entire house. SpeedHeat offers the ultimate in flexibility, control and comfort. Generation4™ products include: TileWarm™, woodBEwarmer™ and CarpetMate™.

Another unique “zone heating” option is RugBuddy™ — the only UL-listed heating mat in the world, approved for use under area rugs. It is an ideal solution when installing fixed electric radiant floor heating is not an option. Like an electric blanket for the floor, RugBuddy™ turns regular area rugs into invisible space heaters and is an ideal solution for warming cold spots in any room of the home or office.

An Innovative Leader for Over 20 Years:

As inventors of Generation4™ electric radiant heating, SpeedHeat has produced quality solutions since 1985. SpeedHeat has offices in 10 countries and is currently heating more than 30 million square feet of space worldwide.

Backed by the Industry’s Best Safety and Satisfaction Guarantees:

SpeedHeat’s feather thin heating element is less than 1/16” in diameter, and the warming panels consist of the looped element laminated between two layers of polyester. The full-surround ground screen is an effective EMR, EMI and RFI shield, and GFCI protection provides absolute electrical safety. All SpeedHeat products have undergone rigorous testing, including complete submersion in water while energized. SpeedHeat’s products are all UL-listed and National Electric Code (NEC) compliant. SpeedHeat stands behind their products with their 100% commitment to quality and satisfaction.

Recent Publicity in USA:

Metropolitan Home magazine featured RugBuddy in their May 2006 Design 100 list. SpeedHeat was also recently featured in This Old House Magazine’s “20 of the Year’s Coolest Tools, Gizmos and Gadgets” list. SpeedHeat has also received publicity in the Chicago Tribune, House DIY (formerly do! magazine), Atlanta Home Improvement magazine, Atlanta’s Points North magazine, HGTV’s International Builder's Show, FloorRadio,, Rug Insider magazine, and the Ask Andrea™ nationally-syndicated home improvement radio show.

Distributor Opportunities Still Available:

SpeedHeat is still seeking additional distributors in America for their products. For more information, please contact Peter Newman at 1-888-WARM-FLOOR (1-888-927-6356) or visit

Additional Information:

For general information, pricing estimates and installation scheduling, please contact Ingrid Weir at 1-888-WARM-FLOOR (1-888-927-6356) or visit


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