Award-Winning American Clay Earth Plaster Offers Builders 'Marittimo' Finish & New Professional System at PCBC Show

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American Clay Earth Plaster, the natural finish for interior walls and ceilings, is proud to showcase its long-awaited Marittimo finish at the PCBC® The Premier Building Show, Booth #5222, from June 20-23 in San Francisco, CA. Presented by CBIA, it is billed as the largest homebuilding show on the West Coast. American Clay Enterprises – which takes the ‘green’ concept to a finer level without sacrificing its eco-goals - grew by 400% last year, and created a new “Dos Manos Pro” system especially advantageous to major builders. The clay was voted a 2005 Best Product by both BUILDERnews Magazine and Architectural Record and it is on display in the National Building Museum’s new exhibition 'The Green House: New Directions in Sustainable Architecture and Design' in Washington D.C.

American Clay Earth Plaster, the natural finish for interior walls and ceilings, is proud to showcase its long-awaited Marittimo finish at the PCBC® The Premier Building Show, Booth #5222, from June 20-23 in San Francisco, CA. Presented by CBIA, it is billed as the largest homebuilding show on the West Coast. American Clay Enterprises -- which takes the ‘green’ concept to a finer level without sacrificing its eco-goals -- grew by 400% last year, and created a new “Dos Manos Pro” system especially advantageous to major builders. Recognition has followed regularly: the clay was voted a 2005 Best Product by both BUILDERnews Magazine and Architectural Record, adding to its 2004 NAHB Outstanding New Green Product Award; and it is on display in the National Building Museum’s new exhibition The Green House: New Directions in Sustainable Architecture and Design in Washington D.C.

Marittimo, based on a traditional plaster known as ‘tabby’, uses reclaimed shells as its base and is known for its luminescence and durability. A two-year work-in-progress for American Clay, they are now the only U.S. company to offer this type of finish. “We are very excited to introduce our new product Marittimo. I feel that it’s like nothing else out there, a unique, resilient surface for the discriminating builder that’s trying to distinguish themselves from others. The finish gives off a soft, gentle, waxlike glow to the walls. The crushed shells give a faceted backdrop to soft hues of blues, pinks, greens and taupes,” states Croft Elsaesser, Founder and CEO of American Clay Enterprises. “As for ‘Dos Manos Pro’ system created earlier this year, it is designed to reduce labor costs and provide the durable surface expected on large-scale projects. It’s ideally used in our spray-application method, further reducing labor application costs. We strive to give builders what they seek in a product, while staying true to our eco-minded mission.”

American Clay has experienced great growth -- and ensuing acclaim -- this past year, due in great part to their continued, highly-focused approach to professional, personalized customer service and upgrading its accessibility, processes and the product itself:

  • The new “Dos Manos Classic” and “Dos Manos Pro System” augment the “Traditional System”. Both Dos Manos systems deliver a milestone in earth plaster application by eliminating the Primer step, greatly cutting labor costs. Moreover, Dos Manos Pro targets professionals and especially major homebuilders, as preparation takes training and hardens faster than the traditional system;
  • The Advanced Professional Trainer program was launched in October 2005. We have expanded the program to train professional plasterers across the U.S. in knowledge of every aspect of the clay including textures, repairs, sealing, blending, corners, new product application techniques, substrate variables, mixing colors and recoating. The programs have trained over 50 professionals to install American Clay -- check website for future programs;
  • 40 colors are now available + custom; 12 new colors can be seen at PCBC.

About American Clay

American Clay products are applied much like a conventional plaster finish, but with none of the intrinsic problems of gypsum or cementitious plasters. There is no off-gassing or inherent waste on-site. Moreover, the plaster is non-flammable, gives additional masonry mass in rooms, resists mold growth, absorbs sound, provides humidity buffering, and is easily repairable. It is a unique combination of clays, aggregates and natural pigments that offers builders and consumers a natural and elegant option.

American Clay Enterprises, Inc., is based in Albuquerque, NM, and its product is patent pending. The product and various workshops are available through their New Mexico office or through one of the growing number of retailers and distributors across the U.S. The website, http://www.americanclay.com, offers information on additional products, ordering, technical specifications, product application and additional resources and links.

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Julie Du Brow
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