Mixin’ it Up: Romar Studios, Inc Bringing All of America to NASCAR

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Romar Studios, Inc (RSI) is bringing diversity into the NASCAR arena through RSI's philosophy of Mainstreaming Through Diversity®. As a NASCAR promotional licensee, RSI intends to focus on being a primary vendor and partner of products and services to NASCAR, and NASCAR Sponsors/Partners.

Enjoying their second year as a NASCAR promotional licensee, Romar Studios, Inc (RSI), a minority owned company, is committed to bringing cultural diversity to the NASCAR circuit. By conceptualizing, designing, and producing unique apparel and non-apparel merchandise along with creating promotional campaigns that reel in female and minority groups, RSI is bridging the cultural gap between NASCAR and the female and multi-ethnic communities.

NASCAR Sponsors and Partners will definitely get a kick out of the upcoming RomarMotorSports, a virtual tour de force of motor sports images and sounds on the web that is sure to thrill and intrigue NASCAR fans and supporters. The site offers high-end apparel and non-apparel merchandise available to NASCAR, Sponsors/Partners, and their employees. You won’t see run-of-the mill promotional items or apparel on this site. Instead, be prepared for highly creative and unique apparel and non-apparel merchandise that will be remembered by NASCAR fans.

Romar Studios, Inc offers their intellectual and creative strength to NASCAR with the concept of Mainstreaming Through Diversity®, the process of strategically broadening, enhancing, and strengthening brand/product by targeting diverse groups. Designing and implementing marketing, advertising, and promotional campaigns that speaks to the emotions and reasons of diverse groups will facilitate interest, excitement, and action. Mainstreaming Through Diversity® is about acquiring a majority share of the market by capturing the imagination and interest of the female and multi-ethnic demographics.

Romar Studios, Inc provides added ammunition to NASCAR’s efforts toward diversity with RSI’s deep affiliations with various grass-roots and non-profit organizations such as Rainbow Push, NAACP, and National Black Caucus of State Legislators that are focused on increasing diversity in every facet of American culture. RSI’s position as a promotional licensee opens the door for various fruitful promotional events that will rev up NASCAR’s position in the diversity arena.

Romar Studios, Inc intends to focus on NASCAR Sponsors and Partners such as: Goodyear, Nextel Communications, Sunoco, Waste Management, America Online, Best Western, Budweiser, Busch Beer, Ford Motor Company, The Home Depot, DirecTV, Levi Strauss, UPS, Lawry’s, Nabisco, Enterprise Rent-A-Car, Toyota, and Minute Maid in order to be a primary vendor and partner of products and services. RSI stands out as a single source for Sponsors and Partners who are looking for a licensee able to provide effective marketing and advertising support to their NASCAR promotional products.

Romar Studios, Inc understands that organizations such as NASCAR and Nextel can increase their market hold by targeting diverse groups. Mainstreaming Through Diversity® is a phrase that Romar Studios, Inc created and it is a philosophy that Romar Studios, Inc has always believed in. Mainstreaming Through Diversity® is trademarked by Romar Studios, Inc and the phrase encompasses the idea that an inclusive marketing, advertising, and promotional philosophy equal increased profits for their clients and partners.

As a unique vertically-integrated multi-solution company that offers a comprehensive list of services and products, Romar Studios, Inc specializes in designing and producing apparel and non-apparel merchandise. From apparel design and web development to creative brand development and corporate and consumer marketing, their repertoire of services and products complement each other as a means to enhance and strengthen their clients’ and partners’ position in their respective commercial markets.

Romar’s sophisticated and experienced team of solution-driven professionals possesses over 50 years of combined experience. As a multi-dimensional thinking organization, Romar’s focus is to fortify companies with engaging product and marketing, advertising, promotional and sales ideas to create and stimulate intelligent new accessibility to their services and products. With fresh fearless thinking, bold brilliant execution, and a commitment to their clients’ and partners’ success, Romar cultivates brands and produces high quality fashion designs and related products. The departments work synergistically to provide and create “out-of-the box” solutions to ensure that the needs of clients and partners are satisfied and that they stand above their competition. Romar makes it a point to get to know their clients, their audience, their brand, and their current position in the market place. Moreover, Romar believes that building a better community through commerce and social awareness is the best way to promote multi-cultural growth, hope, and prosperity.

For more information about products and services offered by Romar Studios, Inc log on to http://www.romarstudiosinc.com.


Cori Amoroso

Communications Manager

Romar Studios, Inc

837 Traction Ave, Suite 406

Los Angeles, CA 90013

Tel. (213) 621-4409

Fax: (213) 621-0232


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