instead you must think like a marketing consultant. This unlocks the secret code to getting your phone to ring.
Broken Arrow, OK (PRWEB) June 2, 2006
Executive career marketing expert Phillip Wilson released a controversial new podcast today for executives struggling to find a job in today's market. The podcast, 3 Reasons The Most Qualified Person Doesn't Always Get the Job, explains what Wilson described as the "Job Search DaVinci Code" to a winning job search today.
"Being qualified isn't enough to land a job today," Wilson explained, "instead you must think like a marketing consultant. This unlocks the secret code to getting your phone to ring."
The report outlines 3 keys that explain why the most qualified candidate often misses out on job offers.
1. They don't stand out. In today's job market, where companies sometimes receive thousands of resumes in reply to a single job ad, your resume and cover letter must stand out. "You shouldn't put your resume on neon paper, but your executive resume writing needs to look polished, professional and inviting to read."
2. They don't have access to a decision maker. Over 90 percent of job applicants send resumes and cover letters to HR departments or recruiters -- who Wilson calls gatekeepers -- who must sift through stacks of resumes each day. Instead Wilson advises to send resumes directly to hiring managers who give candidates an "inside track" on jobs.
3. They don't have a sponsor inside the company. The last key, and what Wilson calls the most powerful key to landing a job, is to win over a hiring manager as your sponsor. "One problem many qualified candidates have is that they are almost too good -- they threaten their potential hiring manager." Wilson teaches candidates to help show how they can make their potential new boss look good to their superiors. "If you can convince a hiring manager that bringing you in will help them look they will move heaven and earth to get you on board," Wilson says.
The podcast is available as a free download from Apple iTunes (look for the 1-Find-a-Job Podcast in the Careers section) or at the feed://1-find-a-job.com/Podcasts/find-a-job.xml [Find a Job Podcast] site.
HireExposure is an Executive Career Marketing firm, helping executives find and win jobs based on the principles taught in the podcast series. The company also offers a free eClass to executives on how to find a job today -- more information can be found at http://www.1-Find-a-Job.com. HireExposure offers a number of job search services to clients including executive resume writing and direct career marketing to its database of over 11 million hiring managers throughout the United States.
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