Crafty Cubes™ - Their Boxes May Be Square, But Their Products are Hip!
Crafty Cubes™ is a new promotional service available to crafters that helps them put their products directly into the hands of consumers who like to purchase from smaller “indie” (independent) retailers.
Minooka, IL (PRWEB) June 3, 2006 -- A standard rule in creative marketing has long been to think “outside the box”… but the latest collaboration from two small businesswomen encourages independent artisans to promote their handcrafted products by thinking “INSIDE the box” – the Crafty Cubes™ box!
Crafty Cubes™ is a new promotional service available to crafters that helps them put their products directly into the hands of consumers who like to purchase from smaller “indie” (independent) retailers. The primary focus is on scented crafts like soaps, candles, and potpourri, but other selected items like jewelry and stationery will also be spotlighted. “We’ll also be featuring some ‘theme boxes’, like October’s “Think Pink” campaign in honor of Breast Cancer Awareness Month,” says co-founder Shannon Foster.
Artisans supply small products or samples, along with marketing materials like coupons, pens, and brochures. Assortments of these items are assembled each month into Crafty Cubes™ sampler boxes and shipped to customers who have either preordered one or subscribed for convenient monthly shipments.
Boxes sell to consumers at a dramatic discount from their retail value, and the price also includes shipping. Co-founder Brenda Sievers states, “As small businesswomen, we understand the need for affordable marketing methods – that’s why there is no charge to participating artisans other than the cost of supplying materials for the boxes.”
Crafty Cubes™ is a woman-owned and operated enterprise, and all boxes are assembled in and shipped from a non-smoking environment. Shannon Foster of Clinton, IA owns Foster’s Creations, creating both handmade toiletries and custom-decorated cakes for all occasions. Brenda Sievers of Minooka, IL heads Oak Court Creations, an online craft supply retailer specializing in scented crafts, and hosts the annual Chicago-Area Soap and Candlemakers’ Conference. Artisans interested in promotional opportunities and consumers interested in purchasing a Crafty Cube™ can visit www.craftycubes.com or contact company spokesperson Shannon Foster for more information.
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