Timex Corporation Chooses ContentRobot to Develop Athlete Blog

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Connecticut-based Technology Company Provides Blogging Expertise

Timex Corporation is enhancing the relationship between the triathletes it sponsors and their dedicated fans by launching its first blog site. Visitors will be able to follow the Timex team’s 45 men and women as they compete during this year’s tour on the “Road to Kona.”

Have you ever wondered how world-class athletes train? Check out the blog to discover how they prepare for a race (including specific training regimens, special diets, and even tending to injuries), weekly race results (the good, bad, and ugly at each venue), and the tour lifestyle. All of the stories will be written by the athletes themselves, capturing their unique experiences and wisdom.

Gary Druckenmiller, Director of Timex.com and E-Business stated, “We are pleased that ContentRobot will help us get the Timex team involved in the conversations of the blogosphere. They enthusiastically bring a lot of strategic, technical, design, and marketing knowledge to the table.”

The blog’s design will be full of texture and race photos, so it feels like you are inside the action. Visitors will get an opportunity to learn more about the team, participate in polls, and get the inside scoop on what it is like to be a Timex athlete.

“The blog will be both eye-catching and entertaining. We are excited to collaborate on this challenging and important project,” stated Dana Rockel, ContentRobot partner.

So get ready to ride, bike, or swim over to the new Timex-sponsored athlete blog coming to you this summer.

Contact:

ContentRobot

Karen Jackie

860-985-6515

http://www.contentrobot.com

About Timex Corporation

Founded in 1854, Timex is a privately owned company headquartered in the United States offices in over 80 countries around the world, including North America, South America, Europe and Asia. With more than one-billion watches bearing the Timex brand sold world-wide, Timex Corporation has been providing innovative, well-designed, and reliable timepieces for over 150 years.

About ContentRobot

ContentRobot creates inexpensive, quick-to-deploy, easy-to-manage web sites by leveraging blogging technologies. The ContentRobot team is comprised of passionate technologists, designers, writers and communicators who are committed to taking blogs and web sites to the next level.

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Karen Jackie