ZiffLeads Broadens PPCall Ad Distribution by Partnering with Jingle Networks’ 1-800-FREE411 Service

Share Article

America’s leading free directory assistance service provides ZiffLeads Pay-per-Call advertisers a new offline distribution channel.

SPG Solutions, developer of a leading pay-per-call advertising network, ZiffLeads® PPCall (http://www.ZiffLeads.com), today announced a partnership with Jingle Networks, Inc., operator of the nation’s first nationwide free telephone directory assistance service (1-800-FREE411) in which ZiffLeads pay-per-call advertisements will be distributed through the 1-800-FREE411 service, further expanding ZiffLeads multi- channel online/offline pay-per-call advertising network.

1-800-FREE411 is America’s largest advertiser-supported directory assistance service, and offers consumers a free alternative to the high cost of 411 service provided by traditional carriers. Launched in September 2005, Jingle’s service is currently processing over eleven million calls per month from over three million unique consumers. The service is showing strong signs of expanding the overall 411 category, currently at 6 billion calls per year, as users are averaging four times as many directory assistance calls through the free service as users of traditional paid services.

“We are excited to support and share in Jingle Networks’ great vision that merchants should be paying to reach consumers instead of the inverse from traditional 411 services,” said ZiffLeads VP Dave Landa. “Working with 1-800-FREE411 bolsters our rapidly expanding offline distribution network and brings even more highly motivated, precisely targeted consumers directly to our advertisers’ phones.”

ZiffLeads PPCall Ad network, launched in December 2005, is a leading pay-per-call advertising service that pioneered the category rate card, non-bidding model, approach to pricing that particularly appeals to local merchants and any marketers looking for a more easily manageable and predictable performance advertising service. ZiffLeads PPCall’s rapidly growing distribution network includes Internet publishers such as local guides, Internet yellow pages, and major search engines, as well as an expanding web of offline channels such as directory assistance, print, podcasting and mobile.

“Partnering with ZiffLeads further expands our ability to deliver advertisers to a captive, engaged and highly targeted consumer base in a clutter-free environment,” said John Roswech, SVP of sales for Jingle Networks. “ZiffLeads is a leading innovator in the pay-per-call advertising space and their merchant advertisers are now poised to reach the millions of consumers who use our service each month.”

ZiffLeads advertisers were inserted into the 1-800-FREE411 service in May.

About ZiffLeads

SPG Solutions is committed to closing the online-to-offline loop in lead generation and conversion. As the pioneer in Internet-to-telephone call connection, tracking and financial accounting technology and applications, SPG has developed and operates three groundbreaking patent-pending performance-based ASP-model applications, including http://www.ZiffLeads.com. ZiffLeads® PPCall pay-per-call advertising service and network is providing advertisers a more direct, more transparent and more valuable performance advertising vehicle than pay-per-click. Motivated, targeted consumers are calling advertisers directly from ZiffLeads rapidly expanding multi-channel distribution network. For more information, please visit http://www.ZiffLeads.com.

About 1-800-FREE411

Jingle Networks is creating an exciting new media network through 1-800-FREE411, the nation’s leading advertiser-supported directory assistance service, which is revolutionizing the directory assistance industry by offering consumers a free alternative to the high cost 411 services provided by landline carriers and mobile phone companies. 1-800-FREE411 is supported by national and local advertisers who use 1-800-FREE411 as both a branding and direct-response media channel to target messages to callers within the context of a normal-length 411 call. In addition, http://www.free411.com on the Internet provides consumers with an easy to use Web-based resource for telephone number lookups. For more information, visit: http://www.free411.com.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Dave Landa