ContactAtOnce!™ Release Attracts Web-Savvy Shoppers to Online Classified and Local Search Sites

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Presence-aware advertising enables visual cues and instant contact between buyers and advertisers.

ContactAtOnce!, the solution for enabling presence-aware ads that feature instant messaging (IM), click-to-call, Voice Over IP (VoIP), and live video, announced today that the latest version of its patent-pending solution is available to online publishers. Current customers are reporting as much as a 25 percent improvement in lead conversion rates.

Visual indicators within presence-aware ads and listings help advertisers attract more potential buyers and convert greater numbers of tire-kickers to sales opportunities by conspicuously notifying shoppers that someone is available to answer questions.

"eBay's intended integration of Skype into its marketplace and classifieds listings is an example of emerging presence-based advertising," says Greg Sterling, founding principal of Sterling Market Intelligence. "Presence icons or indicators and their related instant communication options between buyers and sellers add a new and potentially very effective layer to online advertising, including paid search."

"Being able to interactively engage potential customers at the moment they have interest in one of our vehicles is a powerful sales tool,” says Wayne Ussery, Internet Sales Director for Jim Ellis Automotive in Atlanta. “Several of the automotive sites on which we advertise have enabled their ads and listings with ContactAtOnce! and we’re thankful, because it has helped us sell more cars.”

Online real estate classified provider ApartmentRatings.com has deployed ContactAtOnce!. Jeremy Bencken, founder and president, says “We generate more leads and they’re of a higher quality because the advertisers are actually interacting with prospective customers. It’s more effective than contact-us forms and email and most importantly, our advertisers strongly prefer being able to ask questions and get information instantly and are more inclined to use it.”

ContactAtOnce! is designed to monitor and track all lead activity, providing publishers with the detailed information required to attract and retain more advertisers. The service is available on a subscription basis, requires no installation of software or hardware, and works with the publisher’s existing platforms.

“Advertisers measure performance based on the quantity and quality of leads that a site generates,” says Marc Hayes, ContactAtOnce! founder. “We strive to help online publishers perform better.”

About ContactAtOnce!

With ContactAtOnce!, publishers and advertisers can enable presence-aware ads and listings that better convert Web-savvy shoppers into leads. ContactAtOnce! stimulates more leads using visual presence indicators; facilitates better communications using IM, click-to-call, VoIP, and live video; and tracks all aspects of performance. For more information, or to request a demonstration account, visit http://www.contactatonce.com.

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John Hanger
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