JFM Concepts Launches VDP Complete™ Marketing System

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JFM Concepts, leading experts in variable data marketing, combine the power of variable data printing, direct mail, unique URLs, personalized web pages, permission based marketing, real time email alerts, and detailed reporting in VDP Complete™, a combination of their two best selling products -- VDP Mail™ and VDP Web™. VDP Complete clears the most difficult hurdles of executing variable data marketing programs.

JFM Concepts has announced the launch of VDP Complete™. VDP Complete is a turn key marketing system that includes two powerful applications -- VDP Mail™ and VDP Web™. VDP Complete clears the most difficult hurdles of executing variable data marketing programs. The fundamental difference between this system and other products available on the market is that JFM Concepts handles all aspects of a marketing campaign for one all-inclusive price. Initial analysis, list acquisition, mail and web design, hosting, opt-in marketing, and detailed reporting through an online interface are all part of the package. They do not refer clients to third party providers, handling the entire process from start to finish. The system is ideal for small businesses or sales and marketing departments who simply do not have the time to manage another process.

VDP Mail is a proprietary marketing methodology that includes an in depth analysis of existing client information. This is used as a basis for determining list acquisition requirements and the campaign design. VDP Mail allows companies to rapidly implement a cohesive brand building, sales and marketing campaign.

VDP Web, the back end support of VDP Complete, provides the ability to capture “soft leads” from web visits. Detailed reporting tools capture the identity of web visitors even if they do not call or submit their information. Robust functionality eases the process of opt-in marketing by using pre-populated forms. This allows customers to opt-in without typing their information resulting in increased response rates and fewer errors. VDP Web can be executed as a stand alone product to add unique URL’s, personalized web pages and opt-in marketing to any program, printed or electronic.

About JFM Concepts:

JFM Concepts, leading experts in variable data marketing and providers of the turn key VDP Complete™ system, is a full service direct marketing firm that provides all the components of highly successful direct mail campaigns. In-house experts and carefully vetted partners execute every aspect of the campaign including strategy, copy, design, art, web development, printing, mailing and reporting.

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James Michelson
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