Cowgirl Couture Fashion Harnesses The Sass Of The Ponytail

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Cowgirl couture, ponytails and bling have all come together in the sportiest trend to hit the cowgirl accessory market in decades.

Pony Up Hat Company has just introduced a hat made for gals who want to combine the cool comfort of ponytails with the sassy fun of wearing a cowboy hat. These western-style hats feature a heart-shaped opening in the back of the hat’s crown that is surrounded by bling. The Pony Up hat also has a second heart shaped opening in the brim to pull hair through.

These two ponytail openings provide at least six different ways to style your hair and keep it out of your face and off your neck. A cowgirl hat would never classify as couture without bling. Each heart shaped hole in the Pony Up hat is surrounded by a custom rhinestone jewelry piece with over 80 rhinestones between the two pieces. This hat is so unique that it qualifies for a patent, (which is pending).

This item first hit the western scene in April 2006 when it was introduced in the Apparel Fashion Show at the Dallas World Trade Center.

Hollywood awards shows and national beauty pageants are full of women wearing their hair up in ponytails. Hollywood reporters are touting the ponytail as being the chic and sophisticated look of the season. “Guys have always loved the sporty look of a girl wearing her ponytail out the back of a ball cap. Girls like this look too, but love the convenience of putting their hair up in this sassy fashion,” said Grace Wuensche, co-owner and designer of this new trend.

More information and photos of this sporty, sassy look are available online at or by calling 214-924-7837 (Dallas area), or 877-We Pony Up.


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Grace Wuensche
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