Disco Gear Specialist InstantBuy Fast Starts a New E-Commerce Business by Combining Search Marketing and Geo-Demographic Emarketing

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Winning customers online fast with a new-to-the-world website is the challenge handed to Clark Marketing and EBG Ltd by new client InstantBuy. With virtually no visibility and few visitors, InstantBuy required paying traffic to build quickly from a standing start to maximise returns from a significant online investment strategy.

With traffic affecting organic search visibility issues created by search engine leader Google’s Sandbox policy, where new websites may not get fully ranked by Google for several months, Clark Marketing developed a multi-faceted Digital Signs Campaign, integrating a powerful series of Pay-Per-Click [PPC], link building, Portal recommendations, and traditional SEO, and added Clicktraks Web Analytics services (http://www.clicktraks.com) to improve Shopping Path conversion.

The package offered to InstantBuy (http://www.instantbuy.co.uk) also included the new SiteScan online competitive analysis program EBG Index provided by Clark Marketing partner EBG Ltd. The EBG Index, tailored to each client, assesses the client site’s rising competitive position against a basket of competitor sites assessed by popular searchers keyphrases.

EBG’s Nick Draycott commented “Whilst many solutions out there enable client companies view their rankings against specific keyphrases, our SiteScan solutions go much further by allowing our client visually track their online presence against an index of relevant competitors over time, comparing our client’s presence with a basket of comparative websites by desired keyphrase.”

The contract further included Geo-demographics to maximise conversion rates of new email campaigns to InstantBuy’s 14,000 strong email house list, a unique process of matching product histories to UK postcodes in high net worth areas, to email addresses stored by InstantBuy’s Sage accounting system.

Clark Marketing’s Chris Clark added “Because timescales to significant paying traffic and ROI, are tight, only a multifaceted Digital Signs program bringing together the three search marketing strands of Google AdWords, Link Building, and traditional SEO combined with Geo-Demographically targeted E-marketing was considered likely to rapidly build sales.”

Results from Clark Marketing’s Digital Signs Campaigns are normally obtained 4 weeks after engagement.

For additional information about Clark Marketing, Digital Signs Campaigns, EBG Ltd, and SiteScan, contact: Marian Arnold, tel: +44 (0) 1 895 623 845.

About Clark Marketing Ltd

Clark Marketing is the Home of Internet Profit Without Pain. We serve clients by providing impact based Digital Signs search marketing campaigns to the UK’s local, niche, and specialist businesses to maximise their business value from the internet. We always measure clients’ results.


Marian Arnold

Clark Marketing Ltd

+44 (0) 1895 623 845 Phone

+44 (0) 1923 230 745 Fax



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