ICON Changes Name to Vizi Media and Adds Premium Publishers

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Leading Interactive Representation Firm, ICON changes its name Vizi Media, as part of a restructuring and re-branding of the company. Also adds Tagged.com the largest competitor to MySpace to list of premium clients.

ICON Advertising Solutions, the premiere interactive advertising sales representation firm announced today the change of its name to Vizi Media, as part of a restructuring and re-branding of the company. The change of name reflects Vizi Media's global reach, plus a new attitude about interactive marketing that goes beyond just website banners and sponsorships, but an entire range of media properties including mobile and video channels. This change allows marketers and agencies to truly "Reach their Audience with Vizi Media."

Vizi Media CEO, Pesach Lattin stated, "We have gone through enormous changes in the last year from representing a few core sites such as Marvel, to out-pacing our competitors by adding over fifteen premium branded publishers in key categories. Our unique way of doing business, where we work hand-in-hand with the agencies to create media proposals that work for their clients, instead of just "selling them" have allowed us to become agencies' best friends."

"Interactive Advertising is no longer just about Websites and Banners," stated Andrew Moskowitz, President of Vizi Media, "But has become about different channels, verticals and platforms. We are the only media representation firm that allows agencies to buy across all these possibilities."

Vizi Media also announced that several major publishers have been added to the Vizi Media roster, including:

  • OneModelPlace: The Top Website in the world about Professional modeling, with a female centric, fashion conscious audience.
  • Ruckus.com: The first and only music serving providing free downloads to college students -- with a library of over 1.5 Million songs and over 4,000 movies and TV Programs.
  • Tagged.com: The largest SAFE community for teens looking to socialize with other teens based on their interests and talents.
  • OGaming: OGaming is the first stop for Massively Multiplayer Online Gaming.
  • Slingo: One of the top online game brands on the net, since 1995. Slingo holds the distinction of being "one of America's most played online games" with over 2 Billion games played.
  • RealGM: RealGM is the site for the serious professional sport enthusiast, who wants to follow more than just scores, but wants to know the real in-depth business behind the sports.

vizi|media is a professional interactive advertising representation firm with a collection of over 20 exclusive major media properties and “boutique” specialty verticals with key audiences that advertising agencies and their clients want to reach. vizi|media is dedicated to bringing agencies and their clients’ more access to meaningful audiences as we continue to build our client relationships with the most relevant interactive platforms and properties. Vizi|media can be found at http://www.vizimedia.com


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Pesach Lattin