Yasmena, the Handbag Re-invented Launches Online Store

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Yasmena, the handbag re-invented and home of the palm purse, launches online store and full Yasmena collection is now available to everyone on the internet.

Yasmena, the handbag re-invented, which has graced the palms of Sarah Jessica Parker, Christina Applegate, Kelly Ripa, Katie Couric, Edie Falco, Oprah Winfrey, among others, and has been a “hit” on the red carpet, is now accessible to aspiring fashionistas everywhere with a new collection for Summer and Holiday that includes lower priced versions of the classic Yasmena online at http://www.yasmena.net/store. The full collection includes the Yasmena, a line of leather and beaded handbags that can easily transition from day to night, plus the Yazzy Bag Sport, more casual and affordable versions designed to appeal to a wide range of women – be they young trendsetters or modern women with a confident sense of style.    

“I wanted to expand the collection and make it accessible to a wider market and finally online,” said Emily Blumenthal, creator and founder of The Yasmena. “With the Yazzy Bag Sport, many more women can experience the convenience of the Yasmena bag which goes far beyond just a mere wristlet. It’s truly a fully functional, yet stylish, handbag that fits all of the essentials a woman needs to take her from day into night, be it a quick errand run, jog in the park or night on the town.” Now everyone can be fashionably hands-free with a click of a button just by going to http://www.yasmena.net/store.

Yasmena was inspired by a desire to bring greater ease and freedom to the woman on the go. The forerunner of the wristlet trend, Yasmena and Yazzy Bag all feature a unique patented design that allows a woman to be “hands free” while the Yasmena or Yazzy is secured comfortably from mini handles around her finger and wrist. First featured on Sarah Jessica Parker on Sex and The City, Yasmena has evolved into a celebrity favorite and must-have accessory for the red carpet. Yasmena and Yazzy Bag trademarks are owned by Yasmena Inc., a privately held company based in New York City.

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