Los Angeles, CA (PRWEB) June 7, 2006
Medi-Media and Creative Entertainment Services announced today their strategic alliance working together to launch the newest healthcare innovations into Hollywood. This partnership will enable Hollywood’s writers, producers, directors and key influencers to keep abreast of all new medical technologies and allow accurate incorporation into storyline integration and prop product placement.
The overall effort is designed to build entertainment marketing opportunities for Medi-Media’s unique breadth of medical/healthcare industry clientele and furthers Creative Entertainment Services efforts to pioneer the ever expanding DTC healthcare market. Medi-Media is a unique consulting agency for the medical/healthcare and media industries that combines focused medical knowledge with broad media experience in order to build clients’ corporate and brand identities. Richard Storrs, President of Creative Entertainment Services sums it up as: “a perfect conduit providing the top medical television dramas and feature films with real life and cutting edge technologies to help create storylines, plots, and furnish working equipment while offering the medical industry credible placement opportunities for their products.”
Creative Entertainment Services (CES) is a leading entertainment marketing agency, specializing in product placement integration and promotional alignment with television and film properties and strategic entertainment event sponsorships. CES will identify, recommend and negotiate entertainment opportunities that can be developed into marketing and promotional campaigns as well as review film and television scripts for positive brand visibility. Creative Entertainment Services has been providing entertainment marketing services for global brands since 1982.
“We’re excited to align with Medi-Media. This association offers a one of a kind opportunity to introduce and educate Hollywood to the newest medical advancements available” said Stacy Jones, executive vice president, CES. “Medi-Media’s comprehensive knowledge of both the medical community and interactive healthcare marketing and our access to film and television properties form an invaluable strategic alliance. The product placement integration of these brands and technologies involve complex medical issues that must be communicated succinctly to a production in order to preserve medical accuracy - Medi-Media brings us that expertise - which no other entertainment marketing agency offers.”
“Working with CES provides us not only with years of experience in the entertainment marketing field, but gives us strong insight into the value of product placements in the ever changing world of ‘DTC’ advertising, where healthcare and medicine will be making its largest impact in the upcoming years” said J.W. Bennett, MD Medical Director & Founder. “CES’ strengths and experience in the entertainment industry, strategic support capabilities, and accessibility to extensive Hollywood industry relationships for client opportunities fits very with our unique “SToPaC™” Health Care Marketing Model that focuses on bridging the gap between medical brand and consumer. Utilizing product placement is a cost-efficient model to allow even non-pharmaceutical medical companies the ability to capitalize on DTC marketing.”
Medi-Media is the first and only integrated healthcare media agency providing full service medical communications focusing on both education and entertainment. By harnessing the power of television broadcasting and the interconnectivity of the Internet, Medi-Media effectively facilitates communication between medical brands, healthcare professionals and consumers – creating value on proactive marketing opportunities otherwise lost. Handling all forms of media strategy, including sponsorships of customized education content, Medi-Media specializes in non traditional forms of media placement. Healthcare clients include biotechnology/pharmaceutical corporations, medical/dental associations, healthcare professionals, medical centers, hospitals and medical service companies. For more information on Medi-Media, please visit: http://www.medi-media.biz.
About Creative Entertainment Services
CES is a full service entertainment marketing agency that acts as a liaison between Corporate America and the entertainment industry, by offering a complete range of product integration, branded entertainment and promotional marketing services. Some of the world’s most prestigious companies are represented by CES, including Philips Electronics, Kellogg’s, Volkswagen, Forbes, FIJI Water, Montblanc, Crayola and Orbitz. With strong relationships at the top levels of the entertainment industry, Creative Entertainment Services and sister agency Creative Television Marketing provide a complete media package including innovative approaches to product placement in feature films and television, media buying, event marketing, promotions, closed caption sponsorships, and television media representation. For more information on CES, product placement, event marketing and promotions please visit: http://www.acreativegroup.com/ces.