Monitoring blogs to protect corporate reputations has become increasingly vital. PubSub’s prospective search is the perfect tool to use to be informed of what is being said on blogs and other syndicated content as the information is published
New York, NY (PRWEB) June 6, 2006 –
PubSub Concepts, a New York based company that uses proprietary matching engine technology to track online blog and news sources, will be employing their prospective search technology to further expand the online coverage provided by BurrellesLuce, the nation’s leading media monitoring service.
“BurrellesLuce has been monitoring the media for over a century. We have a long history of employing the most current technology to ensure that the media monitoring services we provide to thousands of customers is both accurate and timely,” explains BurrellesLuce senior vice president Art Wynne. “By using the technological resources that PubSub provides, we are able to expand our media monitoring to over 24 million blogs. Once we receive the blog entries that contain our clients’ keywords, our editors will review each one for relevancy and then, as is always the case, transmit to our clients only the news that matches the intent of their search.”
The combination of PubSub’s technology, which is constantly searching the Web for specific content and delivering it in real time, along with the trained eyes of editors who are screening the content and transmitting all relevant news, addresses two key needs of media monitoring clients – speed and accuracy. BurellesLuce’s clients will receive unlimited access to their content through MediaConnect(TM), a media management platform that also offers interconnected access to a comprehensive media database and related customized media measurement data.
“Monitoring blogs to protect corporate reputations has become increasingly vital. PubSub’s prospective search is the perfect tool to use to be informed of what is being said on blogs and other syndicated content as the information is published,” said Bob Wyman, CTO of PubSub Concepts. “Building this customer relationship with BurrellesLuce, a giant in the media monitoring industry, is a milestone achievement for PubSub that further proves the value of our services and the demand from corporate America for the tools which PubSub successfully provides.”
About PubSub Concepts, Inc.:
PubSub Concepts, Inc. is a New York-based company founded in 2002. The company develops Internet-scale Publish/Subscribe systems and plans a series of product releases designed to make prospective searching a vital element of the Internet experience. PubSub.com provides a free prospective search service that continuously monitors more than 24 million blogs and syndicated Web sites, over 50,000 newsgroups, all SEC Edgar Filings, press releases from major wire services, earthquake data from the US Geological Survey, and FAA airport delay information to instantly alert users whenever material events occur. PubSub's prospective search provides a real-time notification service made possible by PubSub's proprietary "matching engine" which, each day, performs hundreds of billions of matches between subscriber requests and newly-published items. Visit http://www.pubsub.com for more information.
About BurrellesLuce
BurrellesLuce is the world's leading media monitoring company, which offers the most complete coverage and analysis of all media through advanced technology and proven editing processes, providing customers with the knowledge and insight they need to stay ahead of the competition and on top of the marketplace. Visit http://www.BurrellesLuce.com for more information.
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