“Real Estate Agent Boot Camp” Will Be Intense Half Day Focused on Internet and Search Engine Strategies

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“Real Estate Agent Boot Camp” will be an intense half-day designed exclusively for real estate agents and brokers. . The pre-conference event leads directly into Real Estate Connect 2006 San Francisco, July 26 - 28 at the Palace Hotel. The Boot Camp will focus on strategies for using the Internet, vertical search, lead generation and search engines to find qualified leads–and to convert them into clients–as the housing boom slows.

Real Estate Agent Boot Camp

“Real Estate Agent Boot Camp” will be an intense content-rich, half-day designed exclusively for real estate agents and brokers. The Boot Camp will focus on strategies for using the Internet, vertical search, lead generation and search engines to find qualified leads–and to convert them into clients–as the housing boom slows. The Boot Camp is a pre-conference event leading directly into Real Estate Connect 2006 San Francisco, July 26 - 28 at the Palace Hotel.

Boot Camp at Real Estate Connect San Francisco features an invitation-only session for brokers. This interactive, 90-minute, closed-door discussion will peel back the layers on how brokers should be thinking about Internet marketing, lead generation and conversion. It will also address managing e-commerce cost centers.

Other Boot Camp sessions will address:

1. Building a sustainable strategy to connect with the Web consumer

2. How search engines are changing the real estate landscape

3. The opportunities and limitations for online real estate customer acquisition

4. Understanding the tail of search

5. Strategies for finding the right lead generation tools

6. How to ask the right questions about ROI, quality and cost

7. A hands-on practicum on effectively translating Internet leads into sales

More than a dozen industry leaders and innovators will take the stage at Boot Camp. Confirmed speakers include Brenda Florida, Managing Partner, Century 21 Alliance; Elizabeth DeMarse, Director of Marketing, Bloomberg L.P.; Ira Silberstein, Director of Classified Operations, The New York Times, and Sam Sebastian, Director of Classified & Local, Google.

Additional speakers include Alison Rogers, Former Real Estate Editor, The New York Post; Ken Baris, President, Jordan Baris, Inc., Realtors; Heidi Mueller, Broker Associate, Prudential California Realty; Matt Heinz, Senior Director of Marketing, HouseValues; Andy Steuer, CEO & Founder, Fidelity Assets; Rick Sharga, Vice President of Marketing, RealtyTrac; Andrew Coleman, Founder, LeadQual; Ross Weinstein, Director of Sales & Business Development, Ingenio, Inc.; and Brendan King, COO, Point2 Technologies Realty Solutions.

About Real Estate Connect:

Real Estate Connect (http://www.inman.com/connectsf) is the premier real estate technology conference and attracts the industry’s most influential decision makers, opinion leaders and technology experts into an active forum for discussion and debate. Luxury Home Marketing in the Internet Age is scheduled for October 15-17, 2006 at the Mandarin Oriental in Miami.

About Inman News:

Real Estate Connect is organized and produced by Inman News (http://www.inman.com),the nation's leading independent real estate news service and content provider. Inman’s clients and partners include 50,000+ Web sites and 250+ U.S. newspapers, including The Los Angeles Times, Miami Herald, Washington Post, Denver Post, San Francisco Chronicle, Chicago Tribune, Yahoo!, Microsoft, Google, The Wall Street Journal Online, CBS MarketWatch, and many more.

Inman News offers information-based products and services for real estate professionals and consumers, including Inman News Membership, Digital Media and News content for the Web, weekly in-depth Special Reports, and Real Estate Connect conferences and events. Additionally, Inman News’ video production division, Inman Stories, produces, markets and sells high-quality streaming videos marketed and sold within the luxury home marketing, neighborhood, agent/broker and corporate videos.

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