AARM Announces a New Customer Equity Initiative

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AARM an international organization that focuses on CRM, announced the formation of a Customer Equity Initiative.

AARM an international organization that focuses on best practices in CRM, announced the formation of a Customer Equity Initiative. AARM’s president Robert T. Stacey says “This initiative is designed to help companies in any field, including B-to-C and B-to-B, learn how to optimize their business practices to deliver what today’s customers’ value and accrue customer equity.”

Stacey adds “the pursuit of customer equity is timely and important. In today’s rapidly changing, global business climate, most businesses feel pressured to compete on price and this simply is not sustainable.” The initiative promotes business practices that leads to sustainable win-win-win business relationships where customers, employees and companies get what they value—an end-game where all three parties win.

John I. Todor, Ph.D., the Initiative’s program director, adds “In today’s business climate, gaining and sustaining profitability is a battle for customer mindshare. Winning mindshare is about customers, their desires and emotions. It requires new perspectives, new strategies and new tactics for implementation. It takes insights into today’s customers, what they value, how they make decisions and how to deliver engaging customer experiences that stimulate desire and commitment.”

The Customer Equity Initiative is designed to help companies address these challenges. As customers shift their focus from the product to the experience associated with it, companies must realign their strategies to deliver engaging customer experiences. For most companies this is a major transformation that includes changing their interaction with customers, engaging their employees in the process and modifying their company policies and practices to align them with the new mission. The objective of the Customer Equity Initiative is to provide the knowledge tolls and forum for companies to make a successful transition and reap the long term benefits of customer equity.

More information on The Customer Equity Initiative is available at http://www.customerequity.org

Founded in 1995, AARM is an organization and network of business associates and executives from major corporations who specialize in advancing the state-of-the-art in CRM and related subject areas. It offers a CRM Professional Certification Program dealing in relevant methodologies, processes, technologies and best practice tactical components. It also conducts executive intelligence briefings, workshops, seminars and conferences featuring prominent authors and experts in various CRM-related fields. More information is available at http://www.aarm.org

Contact Robert T. Stacey 647 477 2002

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Robert Stacey
AARM
647 477 2002
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