Diageo Chateau & Estate Wines Employs On-Demand Web Content Management Solution for Worldwide Training

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The wine division of the world’s leading premium drinks business built an online sales training solution for its worldwide employees using Quantum Art’s QP7.Subscribe on-demand content management solution, in partnership with SysIQ.

Quantum Art, a leading developer of content management and web publishing software, and leading e-business service provider SysIQ Inc., today announced that Diageo Chateau & Estate Wines, the wine division of the world’s leading premium drinks business, has gone live with an online sales training solution developed using Quantum Art’s QP7.Subscribe. QP7.Subscribe is an on-demand version of Quantum Art’s award-winning content application server that helps companies with limited IT staff develop scalable lightweight web applications for publishing web content, and manage their content solutions more efficiently.

Diageo’s secure on-demand sales training solution, built by SysIQ on top of QP7.Subscribe, is designed to provide educational and sales solutions to a distributed sales force representing Diageo Chateau & Estate Wines. The solution, which launched on April 26, allows sales representatives to access various training modules developed by Diageo through an interactive training interface developed by experiential creative agency Groove Eleven to gain and test their expertise in wine-selling and assist in reacting to buyers’ needs during sales calls.

“Usability and scalability were two key requirements for us in developing an online sales training and resource site for our worldwide sales representatives,” said Will Smith, Director of Education for Diageo Chateau & Estate Wines. “The on-demand QP7.Subscribe solution more than satisfies that criteria, and delivers rich content 24/7 in a fun and compelling way. What’s more, the solution that Groove Eleven designed and SysIQ and Quantum Art built saved us untold time and money from flying around the country to personally train all of our sales force on specific selling techniques for dozens of important wine brands.”

“We’re offering QP7.Subscribe to help companies like Diageo solve real business problems,” said Quantum Art’s CEO Edward Shenderovich. “By transforming companies’ traditional use of the web into solutions that offer a much more flexible web content management environment, companies can literally transform static websites into critical business applications.”

About Diageo

Diageo is a global company, trading in more than 200 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at http://www.diageo.com.

About Quantum Art

Headquartered in San Francisco, CA, Quantum Art provides next-generation content management solutions and leads the market with QP7.Framework, its advanced content application server. QP7 delivers a framework for ultra-rapid development and deployment of dynamic sites and Web applications on top of structured information. Quantum Art’s customers include ABBYY Software House, Authorize.net, Amnesty International, University of Houston, Bernalillo County (NM), Honolulu Police Department and others. For more information, please visit http://www.quantumart.com or call 888-899-3303.

About SysIQ

SysIQ, Inc. is a San Francisco-based provider of complete on-demand e-business solutions for retailers, manufacturers, media and entertainment companies based on the top open standard technologies. SysIQ provides immersive branding experiences, rapid solution deployment, a single reliable point of contact for ongoing management and support, and lower total cost of ownership. SysIQ’s clients include Sony Digital Pictures, Action Village, Diageo Chateau & Estate Wines, Golden Gate Restaurant Association and Flax Art & Design. For more information, please visit http://www.sysiq.com or call 415-626-0700 x113.

About Groove Eleven

Groove Eleven is an experiential creative agency. Groove shapes meaningful experiences through a series of moments that generate immersive brand loyalty. Our core competencies for brand strategy include product launch campaigns, integrated marketing strategies, and corporate identity. Our core competencies for brand execution include event and trade show production, interactive media design, executive presentations, online advertising, and affinity web sites. For more information, please visit http://www.groove11.com or call 415-491-9590.

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Rebekah Mitchell
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