The Tie Bar Develops The Ultimate 'Last Second' Father's Day Gift

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The clash between e-commerce and procrastination has often kept online retailers at a disadvantage to its brick and mortar counterparts - until now. TheTieBar.com, the trendy online neckwear company based in Chicago, has introduced its unique e-gift certificates, which allow gift certificates to be instantly emailed the moment that they are purchased.

With the enormous growth in e-commerce, but the continued existence of last-minute gift-givers, we had to find a way to level the playing field with our brick and mortar competitors. And I think we found it

Every year, irony seems to play a trick on dear old dad. The same person who often waits until the last minute himself when purchasing an anniversary gift for his wife or a birthday gift for his kids, can also find himself on the receiving end of careless procrastination. But procrastinators have been the enemy of any e-tailer, as the “unknown” of order processing and shipping time discourages shoppers from buying online for last minute gifts. So it was only a matter of time before an online business corrected the problem.

Enter TheTieBar.com, an online neckwear company which debuted in 2004 with its own original collection of neckties for just $15 each. Last year, “Can you Fedex us a tie” was the most often asked question during the week preceding Father’s Day, explained Greg Shugar, president of http://www.TheTieBar.com. This year, Shugar vowed to have a better answer to that question, and eliminate his countless trips to an overnight courier, which wasted valuable time and money to both his company and his customers.

That better answer was created this year when TheTieBar.com introduced its one-of-a-kind e-gift certificates. “Our e-gift certificates get immediately emailed to the recipient following its purchase, meaning that those who appreciate dad’s hard work throughout the year can show their appreciation at 8:29am on Father’s Day, and get a “thank you” from dad at 8:30am,” Shugar explained.

“With the enormous growth in e-commerce, but the continued existence of last-minute gift-givers, we had to find a way to level the playing field with our brick and mortar competitors. And I think we found it,” Shugar added. TheTieBar.com’s other gift-giving option, membership to its Tie of The Month Club, can also be ordered as late as the day before Father’s Day, with an email guaranteed to be sent to dad before his big day.

With its release of its first ever line of 100% cotton dress shirts, TheTieBar.com is becoming the perfect one-stop shopping destination for Father’s Day, especially for those looking to have a gift sent to a dad in a different part of the country. “Given the procrastinating nature of my family, I just hope that other e-tailers can learn from our e-gift certificate creation,” Shugar joked.

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Greg Shugar
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