“So It’s Tough Out There, Is It?” A Parable for People in Business

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The infrastructure that supports business is in a fragile state. According to the health and safety executive in the UK in 2003/4 over 12.8 million days were lost due to work related stress, anxiety and depression. “So It’s Tough Out There, Is It?” is a new parable written by UK author Barry Durdant-Hollamby that sets out a much-needed vision for the future of business. This story gets the reader thinking outside of the box of traditional commercial conditioning.

New parable for people in business illustrates the keys to sustainable business success.

Through the medium of story-telling, author Barry Durdant-Hollamby examines the question “How can a company and its employees create sustainable success.” So It’s Tough Out There, Is It? looks at the people element of business and how positive transformation can be achieved through the application of simple truths and common sense. According to the author, “An organisation can only create long-term sustainable success if it can learn how to make small-step changes and if it takes fully into account its two greatest assets.”

Inspired to write this parable by his experience as a life and business coach, Durdant-Hollamby encourages the reader to examine their own relationship to work, be they a CEO or P.A. In eleven years of coaching he has discovered that one of the keys to creating success is in learning to ask the right questions. “We’ve become so fixed on getting instant solutions that we often lose sight of the fundamental problem. Learning to look for real causes as opposed to quick-fixing symptoms is the foundation upon which holistic business is built,” he said.

The story is set in a city software company. A typical morning is shaken up by the arrival of a mysterious man calling himself the Coach. Selected members of staff are taken through a process that transforms the way they view their lives and the way they perform at work.

Pre-release Business Endorsements for the book:

"The deepest and most lasting change comes from within. SITOT,II? brilliantly touches the reader in a way that is unique. If you're looking to deal with what might seem like overload or you are not working at your full potential, read the book. It will change your life,” Lawrence Bloom, Deputy Chairman Omni Worldview Ltd LLC

"Modern business ideas can be hard for people to understand - leave alone adopt. This book makes it easy to see how New thinking can apply to any business," Omaid Hiwaizi, Partner Crayon Direct Advertising

"I run a growing Complementary Health Centre and find it quite a balance bridging the two aspects of being a practitioner and a business director. Barry's parable for business reached into the part of me that needed to shift perspective, in quite a surprising way. This book has many multi-layered lessons for those wanting to enter more fully into the process of change that is so necessary within the world of business. Reading it creates the space to breathe and look around at the way things are; the changes then follow with ease," Joanna Rayner, Director Sunflower Centre

"A genuinely remarkable book. This is an uplifting, inspirational parable that explores the true meaning of holistic business practise," D.S-Institutional Sales, City of London

“So It’s Tough Out There, Is It?” is released in June 2006 and is available from The Art of Change (see website details). For more information or a copy of the book please email.

About the author:

Barry has been coaching and writing self-help books since 1996. During this time he has helped people suffering with imbalances ranging from cancer to depression, from stress to relationship crises. In recent years his work has spread into the corporate world where he has taken his experience of dealing with personal crises and created tools and techniques, which can be applied to almost any business problem. Barry is married to life-coach and home-educator Winnie and they have two daughters, Anna and Sophie.


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Anna Durdant-hollamby