Mamas & Papas to Reach New Search Engine Success

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Mamas & Papas, the UK’s biggest name in nursery retail, have secured their future in online marketing by investing in leading Search Engine Marketers Neutralize.

Neutralize offered us an integrated PPC and optimisation campaign tailored to match our core objectives. With Neutralize we have found an agency who have experience with large, dynamic sites such as Mamasandpapas.com.

The UK based agency, placed 6th by Deloitte and Touche this year as a UK fastest-growing high-technology company, are to commence both Pay-Per-Click and Search Engine Optimisation services for the chain.

Home Shopping Manager at Mamas & Papas, Rob Jennings, comments: “Neutralize offered us an integrated PPC and optimisation campaign tailored to match our core objectives. With Neutralize we have found an agency who have experience with large, dynamic sites such as Mamasandpapas.com.”

The integrated approach aims to boost Mamas & Papas’ natural search visibility and drive targeted volumes of traffic to the site all year round, as well as increasing brand exposure. Twinned with a ROI driven PPC campaign aimed to secure high sales volumes at low CPA’s, the combination is set to separate them from the competition.

The dual approach to Search Engine Marketing adopted by Mamas & Papas demonstrates their acknowledgement of a more holistic e-marketing campaign required in an increasingly competitive landscape.

Neutralize are currently working with Mamas & Papas to ensure correct implementation of recommended optimisation changes, as well as planning their targeted paid search campaign.

Mamas & Papas

Mamas and Papas is one of the UK 's leading retailers in the nursery industry with products ranging from nursery interiors, travel systems, kitchen and bathroom equipment to toys, baby and maternity wear. Now in their 25th year, Mamas & Papas provide comfortable and safe solutions for the family with designer style and value for money too.

Neutralize (**)

Neutralize are the UKs leading full service search engine marketing company, with over 80 clients using our organic and paid search engine marketing services to drive business advantage. Named 6th in Deloitte and Touche’s “Fast 50” awards for fastest growing UK technology companies, Neutralize are one of just ten agencies in the UK to be officially accredited by Overture / Yahoo! Search as Search Engine Partners and our founder members of the Search Marketing Association UK. http://www.neutralize.com.

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Edward Cowell

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