South Salem, NY (PRWEB) June 8, 2006
Blue Chip Public Relations President William Bongiorno has cut a new CD with TJ Walker, President of Media Training Worldwide, Financial Public Relations 101, which is available for purchase at http://www.bluechippr.com, according to Mr. Bongiorno. It will soon be available through amazon.com.
In making the announcement, Mr. Bongiorno said, “I’m pleased that I’ve been able to offer this CD to financial professionals to help educate them on how to better get the word out about their products and services to the investing public. TJ Walker of Media Training Worldwide was an integral part of making this happen.”
From the back jacket of Financial Public Relations 101, by William Bongiorno:
This audio CD teaches financial executives about the public relations process and how to make it work for them to increase shareholders and assets under management.
- Get the word out about your financial firm or product
- See your byline articles published
- Be quoted and profiled in the financial press
- Share your financial knowledge on TV
- Use press results as marketing material
You will learn
- How to orchestrate a public relations plan
- The difference between PR and advertising
- The secret of the editorial calendar
- How to put together a press kit
- Methods to hitch yourself to a story in the news
- What news releases get coverage
- How to conduct a one-on-one interview
- How to use ink to get air time
About William Bongiorno:
William Bongiorno is one of the leading financial public relations executives in America.
For the last 12 years, he has worked with dozens of high profile financial firms, money managers, mutual funds, and real estate companies to achieve growth for them through mainstream media placement.
Bongiorno works closely with leading financial publications, such as Barron's and The Wall Street Journal, as well as financial networks, including CNBC, Bloomberg, and FOX.
He has lectured on public relations at The New York Public Library, Bloomberg TV and to investment groups, and has been a source to the media. He was a contributor to the marketing book, Credibility Marketing, and has authored articles for Investment Advisor and Research magazines.
He's been featured on CBSmarketwatch.com, in TV Guide, The Journal News, The Westchester County Times, and been a guest on Business Talk Radio Network, a nationally syndicated radio network.
He is a member of The Public Relations Society of America and The American Association of Individual Investors.
About Blue Chip Public Relations, Inc.
Blue Chip Public Relations, Inc. is based in South Salem, NY and specializes in serving the public and media relations needs of financial companies, including money managers and real estate firms. Current clients include: Hayden Financial Group of Westport, CT; WBI Investments of Little Silver, NJ; ValueSearch Capital Management in Swampscott, MA; Choyce Peterson, Inc. and North Atlantic Mortgage Corp. of Stamford, CT. The firm designs and executes media relations campaigns that create highly favorable media and public awareness of clients' expertise, products, and/or services. Its success in generating top-tier news coverage for clients is achieved through an orchestration of complementing public relations activities. For more information, or to contact the company, go to http://www.bluechippr.com or call 914-533-7065.
Media Training Worldwide’s Web site is http://www.mediatrainingworldwide.com.