CUDL Unveils New Website for Credit Unions and Their Members

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CUDL (CU Direct Corporation), which administers the Credit Union Direct Lending (CUDL) program -- the nation’s largest point-of-sale and indirect lending network for credit unions – has unveiled their next-generation vehicle research and shopping website for credit unions and their members.

CUDL (CU Direct Corporation), which administers the Credit Union Direct Lending (CUDL) program -- the nation’s largest point-of-sale and indirect lending network for credit unions – has unveiled their next-generation vehicle research and shopping website for credit unions and their members.

Launched today, the completely redesigned, state-of-the-art CUDL AutoSMART website offers many new enhancements, designed specifically to provide credit union members with a more streamlined, enjoyable and information-rich vehicle shopping and research experience. The new site offers members improved user-friendly navigation, more robust vehicle research capabilities, and an expanded library of automobile shopping resources.

CUDL’s next generation website offers credit unions a more flexible, versatile site that they can truly make their own, by providing many additional content options for enhanced credit union co-branding and customization. Credit unions can customize more of the content and features that they offer to their members, further enhancing member satisfaction, and driving member financing.

Beyond their ability to work more closely with CUDL credit unions, and the 17 million members they represent, CUDL AutoSMART auto dealers will benefit from the ability to list their vehicle inventories and actual vehicle pictures on the new website. As a result of CUDL’s new agreement with RyanTech, CUDL dealerships have a variety of options when displaying their vehicle inventory on the new CUDL AutoSMART website. Dealers can now update their inventories directly from their DMS system on an hourly basis.

CUDL has partnered with automotive information giant, Edmunds.com, to offer a range of new and comprehensive vehicle information, images, and research capabilities on the redesigned site. Through the new partnership Edmunds.com is providing the CUDL AutoSMART website with: Edmunds.com True Market Value® (TMV®) for new and used vehicles, Edmunds.com rebates and incentives, new vehicle configurator, new vehicle comparisons, in-depth vehicle reviews, and vehicle safety and warranty data.

“CUDL and Edmunds.com both aim to empower consumers in the car-buying process. This collaboration allows CUDL’s 17 million members and other CUDL AutoSMART website users to benefit from Edmunds.com’s established, trusted pricing, data, images and editorial content,” said Mike Benavides, Director of Business Development for Edmunds.com. “We look forward to a lasting relationship.”

“We are very excited about teaming with Edmunds.com and incorporating their extensive vehicle intelligence into the CUDL AutoSMART website,” said Jerry Neemann, senior vice president and COO of CU Direct. “Our goal is two fold: to provide our credit unions with a site that will both help increase member retention and grow their auto loan portfolio, while also providing members with the most sophisticated, complete vehicle research and shopping website available today. Our partnership with Edmunds.com will improve the quality, breadth and depth of our website, helping us to deliver on that goal.”

Features offered by the new CUDL AutoSMART website include:

  •     Real-time data and state-of-the-art tools
  •     In-depth comparison of prices and features of up to three vehicles at one time
  •     Inventory search for new and used vehicles
  •     Vehicle value guides from Black Book, Kelly Blue Book and NADA
  •     Obtaining free inspection reports and history checks on used vehicles from AutoCheck and CarFax
  •     TitleGuard, branded title protection
  •     Extensive automobile reviews
  •     Obtaining credit reports from credit bureaus EquiFax, Experian and Trans Union
  •     Loan calculators to compare the value of loans based on dealer incentives and special offers
  •     The real facts about low-interest-rate financing

Although the CUDL AutoSMART website is designed specifically for CUDL credit unions and their members, non-members also benefit from using the site. Non-members can take full advantage of the site’s research tools and capabilities, as well as the low credit union financing offered through the site. Non-members can access the site by visiting http://www.cudirect.com.

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Bill Meyer
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