DWC FACES Launches the 'Facebook' for Businesswomen, Providing New Online Social Networking Tool for Career Women to 'Give Good Google'

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DWC Faces provides career women with an unprecedented opportunity to control their online image using a social networking tool designed specifically to meet the needs of professional women. Social networking is a technology that previously was used primarily by college students, starting with Facebook, but it is the new trend today for professional development.

DWC Faces is a ‘Facebook’ for businesswomen that helps women have a web presence where they control their image

Career women can now take control of their professional online image to an unparalleled degree with the release today of DWCFaces (http://www.dwcfaces.com), the newest offering for members of DowntownWomensClub.com, a website and social network for career women.

“DWC Faces is a ‘Facebook’ for businesswomen that helps women have a web presence where they control their image,” says Diane K. Danielson, founder, DowntownWomensClub.com. “Image is everything, especially on the web; and DWC Faces enables our members to manage what information is found when they are ‘Googled’ for a new job or business development purposes.”

A professional presence for Gen Y

DWCFaces.com was developed after Danielson spent a year researching social networking technologies. “Employers and potential clients are now researching job candidates on MySpace or Facebook and learning personal details that aren’t discussed during interviews and might actually work against the candidate,” says Danielson. “To Gen Y job applicants, we ask, ‘Do you want employers to base their hiring/promotion decisions on what they find about you on MySpace or a controlled vehicle such as DWCFaces.com?’"

In a recent survey commissioned by DowntownWomensClub.com of 1,000 businesswomen across three generations, Gen Y participants said they’re using social networking tools for business purposes nearly 20% more than Gen X and Baby Boomer women.

An increased web presence for Gen X, Boomers and beyond

“In today’s businessworld, your online presence can be as important as face-to-face meetings,” continues Danielson, “If a potential client loses your business card, or wants to research you, can they even find you on the web?” At the same time, Danielson stresses the need for businesswomen to stay current with technological trends or become obsolete in the workforce. “DWC Faces provides an opportunity for women to learn about social networks and at the same time to promote themselves and their businesses.”

The recent DowntownWomensClub.com survey also revealed that one-third of the 1,000 respondents had either never “ego-Googled” themselves or could not find themselves on the Internet when they did. “These women are missing opportunities to promote and build more credibility for themselves,” says Danielson.

DowntownWomensClub.com’s proprietary DWC FacesTM member directory, powered by FacesInABox (a subsidiary of DowntownWomensClub.com) is a low-cost, high-impact way to:

  •      Increase your web presence (a must in today’s online society)
  •     Drive traffic to your website and other online endeavors
  •     Put a personal face onto your online networking
  •     Promote your services, products and career

DWCFaces.com is the latest enhancement to the career women’s website, and is available for $49.99 a year, and includes many other benefits including an e-newsletter, a job board, message boards, a reference library, a free one-year subscription to Pink Magazine and other discounts and freebies.

“When our members go out of town on business, all they have to do is check DWCFaces.com to find a contact in town,” Danielson said. “It’s the wave of the future.”

About DowntownWomensClub.com

DowntownWomensClub.com (http://www.downtownwomensclub.com) is a leader in “Networking to Go” -- 24/7 online or in-person business and social networking that includes http://www.dwcfaces.com, a proprietary, Internet-searchable “Facebook” for career women. It was founded in 1998 by Diane K. Danielson, whose credits include author, lawyer, entrepreneur, and software developer. Member-launched, customized local chapters currently include Boston, Washington DC, LA, NYC, Pittsburgh, San Diego, and Worcester, MA, with new locations in the pipeline.

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Lynn Schwartz
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