New MyxerTags Technology Enables Advertising Agencies to Quickly Build Ringtones That Work on All U.S. Carriers

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Crispin, Porter & Bogusky uses MyxerTags to deliver ringtones for its latest Volkswagen ad campaign. mVisible's MyxerTag technology is available free-of-charge to advertisers and independent bands for a limited time.

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MyxerTags provides a simpler tool for creating and delivering ringtones seamlessly between brands or bands and their fans. We are thrilled to have provided the technology behind Crispin’s prominent viral marketing campaign.

mVisible Technologies, Inc. today announced the availability of its MyxerTags™ technology (http://www.myxertags.com) to the advertising and brand marketing industries. MyxerTags™ offers a simple, quick and cost-effective way for brands and other rights holders to offer customized, promotional ringtones for downloading by consumers with realtone-capable mobile phones, regardless of which U.S. carrier they use. With MyxerTags™, brand marketers and advertising agencies do not need to form separate agreements with every carrier to make their promotional ringtones universally available. For a limited time, mVisible Technologies is offering its web-based MyxerTags™ technology free of charge to the advertising and brand marketing communities. Interested agencies can visit http://www.myxertones.com/tags.com or contact mVisible at advertise@mvisible.com to arrange usage of the MyxerTags™ technology.

Leading advertising agency Crispin Porter + Bogusky (CPB) is already using MyxerTags™ to deliver ringtones as an integral viral marketing component of its latest innovative ad campaign for Volkswagen. Consumers can personalize their mobile phones by downloading MyxerTags™-enabled ringtones from their favorite “Your Fast” and “Miss Helga” Volkswagen GTI commercials from MySpace pages created by CPB. CPB chose MyxerTags™ because its web-based technology provides a platform for immediate creation of ringtones that are compatible with all U.S. carriers. Consumers have downloaded thousands of ringtones of the VW characters since they became available last month. Favorites include Miss Helga’s "It's definitely sucking," "Faster Faster," "That Was Hot," "I Love Leather," and "All this Adrenaline." (Ringtones can be accessed at http://www.myspace/misshelga.com and http://www.myspace/yourfast.com.)

The deal with mVisible Technologies came about when a Crispin Porter + Bogusky executive discovered MyxerTags™ while researching which technologies independent musicians use to deliver ringtones from their MySpace pages. MyxerTags™ is a service originally designed to allow independent musicians to “go mobile” with a minimum amount of hassle. More than 800 independent music artists currently use MyxerTags™ to distribute promotional ringtones to their fans.

“The ringtone market is growing at an incredible rate,” said mVisible Technologies founder and CTO, Myk Willis. “MyxerTags provides a simpler tool for creating and delivering ringtones seamlessly between brands or bands and their fans. We are thrilled to have provided the technology behind Crispin’s prominent viral marketing campaign.”

About mVisible Technologies, Inc.

mVisible (http://www.mvisible.com) is a leading provider of technology, products, services and programs to intelligently and simply manage and deliver content to mobile devices. Its current products include MyxerTags™ and MyxerTones™, web-based tools which allow advertisers, musicians and other rights holders to quickly and easily deliver their unique content as ringtones from any website or MySpace page.

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Lynn Schwartz
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