My readers are extremely loyal and eager for new information on how to sell without cold calling, and they responded tremendously when the book went on sale. It's proof that your existing customers are far more valuable than trying to find new ones
Phoenix, AZ (PRWEB) June 8, 2006
When sales author and marketing consultant Frank Rumbauskas chose June 6th as the launch date for his first published book, he was simply choosing the first Tuesday in June. He had no idea that the date was 6/6/06 until a friend pointed it out.
"That's when I decided to spin the 6/6/06 theme to help launch the book. My critics, the old-school faction of the sales world, have already called me the devil, so I thought it would be a really fun way to kick things off."
Rumbauskas certainly thought it was a great idea, at least until he learned that Ann Coulter, not to mention several other big names, were planning launches on June 6th using the very same 'devilish' strategy.
He says, "I was really disappointed. I didn't think I had a chance at the Amazon bestseller list, let alone the #1 spot. I just assumed Ann Coulter and the others would blow right by me."
Not so. Rumbauskas put together a strong grassroots marketing campaign for his book and recruited other authors and sales gurus to help get his book off the ground. As a result, his latest book, 'Never Cold Call Again: Achieve Sales Greatness Without Cold Calling,' skyrocketed to the #1 bestseller spot on Amazon only hours after launch. It also reached the Barnes & Noble Top 10 bestseller list only an hour later.
His strategy is quite simple: Anyone who buys the book at the book's website, FranksOneTimeOffer.com, receives dozens of bonus products worth over $4,275 when they buy the book. The bonuses are donated by other authors and consultants, who in turn get exposure for taking part in the launch.
In addition, Rumbauskas has developed a large following since going into sales training in 2003. "My readers are extremely loyal and eager for new information on how to sell without cold calling, and they responded tremendously when the book went on sale. It's proof that your existing customers are far more valuable than trying to find new ones," he says.
Rumbauskas continues, "I started out as a low-paid, entry-level sales rep and am now a bestselling author. It goes to show that you don't need to be born with a silver spoon or have a big budget to be successful and beat the big guys. You just need a solid plan, and that's what I teach."
'Never Cold Call Again: Achieve Sales Greatness Without Cold Calling' teaches salespeople step-by-step strategies and techniques they can use to generate qualified leads without cold calling. It's available in bookstores everywhere and on Amazon.