'Steak' Claim To The Perfect Father's Day Gift; A Last Minute Gift a Dad is Sure to Enjoy

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Every year Father’s Day comes barreling down as the pressure mounts to find the perfect gift. And then time runs out. A Last Minute Gift Your Dad Is Sure To Enjoy.

La Cense Beef offers consumers the opportunity to have not only a healthier beef, but a true artisanal product, crafted specifically with flavor in mind, which will dramatically enhance the quality of their favorite beef recipes.

It’s an inevitability. Every year Father’s Day comes barreling down as the pressure mounts to find the perfect gift. And then time runs out.

As evidence that a fair percentage of Americans simply have no idea what to buy for dad, according to the National Retail Federation’s 2006 Father’s Day Consumer Intentions Survey, 27% say they will in essence throw up their hands this year and get their father a gift certificate.

But think of dad’s favorite way to spend his day – by the grill – and maybe a unique father’s day gift will come to mind. How about buying dad something to grill!

With the growing popularity of buying steak online, this Father’s Day options abound for a truly tasty gift. And the increasing availability of natural beef and gourmet steaks now gives you the opportunity to help your dad become a master griller.

Introduced just in time for Father’s Day, La Cense Beef® is a natural, grass fed and grass finished beef produced from select Black Angus cattle raised on the pastures of the La Cense ranch in Dillon, Montana.

La Cense Beef is a unique product, crafted by the skill and experience of master ranchers whose sole focus during each step of the production process is to develop a grass fed beef that is superior in flavor, texture and nutritional benefits.

The select Black Angus cattle of La Cense are raised for a period of approximately 18 months in a humane, stress-free, environment and feed upon the natural bluebunch wheatgrass and plants found on the 88,000 acre La Cense ranch. La Cense cattle are raised without added hormones or proactively given antibiotics, and spend their entire lives grazing a pesticide-free natural environment. La Cense Beef is dry-aged for 19 days and then hand cut and trimmed to enhance tenderness and round out flavor. La Cense Beef is also lower in calories and cholesterol and higher in Omega-3 fatty acids, CLA and beta carotene than grain fed beef, making this a healthy option for dad as well.

“The increasing sophistication of the American palate is spurring consumers to seek out high-quality natural ingredients that are reminiscent of the way food used to taste before it became mass-produced,” says Peter Hoffman, owner and head chef of Savoy in New York City and La Cense Beef Master Chef spokesperson. “La Cense Beef offers consumers the opportunity to have not only a healthier beef, but a true artisanal product, crafted specifically with flavor in mind, which will dramatically enhance the quality of their favorite beef recipes.”

In honor of Father’s Day and for all the fathers who will be celebrating this holiday at their grill, La Cense Beef has created a Father’s Day Special to make your gift buying easy.

The La Cense Beef Father’s Day Special includes:

8 six-ounce La Cense Beef Steak Burger Patties

2 eight-ounce La Cense Beef Ribeye Steaks

2 eight-ounce La Cense Beef New York Strip Steaks

La Cense beef is available on-line at http://www.lacensebeef.com or by calling toll free 1-866-442-BEEF (2333) and, most importantly, it makes the perfect last minute gift as overnight shipping is provided to ensure delivery for Father’s Day.

And yes, La Cense Beef offers gift certificates, too.

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Bill Daddi
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