Bert's Baccarat - Betfair Launches New Game

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Betfair has created a version of Baccarat that gives punters fairer odds.

Exchange games are a fantastic innovation. Never before has such a level playing field been created for online gaming. Exchange Baccarat is a better value offer than the traditional game because customers can choose the odds they want to bet at.

The Betfair Games revolution continues with the launch of Exchange Baccarat - Betfair’s take on the classic card game. True to Betfair’s pioneering model, Exchange Baccarat allows customers to set their own odds and back and lay as the game unfolds.

James Bond’s favourite pastime (well, second favourite) is one of the best value games on the internet. As with Betfair’s other Exchange Games, customers bet against each other. If you are not happy with the odds on offer, you can request better ones.

Already launched Exchange Poker and Exchange Blackjack have proved hugely popular, attracting more than 35,000 customers since their inception last year.

Exchange games were the brainchild of Betfair’s co-founder Andrew ‘Bert’ Black and internally, the latest game has been renamed Bert’s Baccarat in his honour.

Exchange Baccarat is expected to be popular in the Asian market where baccarat is the game that every wannabe high-roller is playing. Betfair hopes to tap in to the online market, relying on the inherent fairness of its system and the better value it offers over the traditional game.

Betfair’s Director of Games Steve Ives said: “Exchange games are a fantastic innovation. Never before has such a level playing field been created for online gaming. Exchange Baccarat is a better value offer than the traditional game because customers can choose the odds they want to bet at.”

Notes to editors:

1.    Exchange Games are a product of Betfair’s sub-brand Betfair Games.

2.    Betfair’s Exchange Games – Exchange Poker and Exchange Blackjack – were launched under licence in Malta. Both these products have been very successful and are exceeding expectations/predictions. (See http://www.betfairgames.com)

3.    Betfair Games is now extending operations to support a full portfolio of games products. There will be an aggressive rollout over the next 6-12 months of new products.

4.    Exchange Games players can post the odds they would like to bet. These odds can then be matched by another player. When there is significant liquidity in the market, i.e. a large number of backers and layers, the odds offered in the marketplace will tend towards the real odds of winning.

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Oliver Bowen
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