Los Angeles, CA (PRWEB) June 7, 2006
With the Internet now being a pivotal influence in 80 to 90 percent of all consumer and BtoB purchasing decisions, it is not surprising that marketing and public relations professionals are now being called upon to leverage cyberspace with effective Internet marketing strategy and campaigns.
The power of the Internet is becoming more recognized in corporate America, and mainstream media (MSM) budgets are taking a hit in favor of online marketing and PR. A 2005 survey done by Forrester Research showed that most marketers are decreasing their spending on traditional advertising channels like magazines, direct mail and newspapers to fund an increase in online spending. The survey revealed that budgets for online marketing and advertising would reach $14.7 billion in 2005, a 23 percent jump over 2004. Search engine marketing alone is expected to reach $11.6 billion by 2010. Cyberspace is now the hottest real estate in town and, with 8 billion pages available on the Internet, the ability to develop and execute a successful Internet marketing strategy is vital to any PR or marketing professional who wants to compete.
Has the Internet changed the rules of marketing and PR? Not exactly. Influencing media, publics and communities, and converting audiences to customers is still the name of the game. But, translating those rules into an effective Internet marketing strategy requires additional skill-sets and tools if you want to score on the new playing field and win, or even stay in, the game.
Sally Falkow, a veteran of the PR industry, has translated her extensive experience to the Internet and is now recognized a one of the leading online content syndication and Internet marketing strategists in the U.S. Author of several books on Internet marketing strategy and content syndication, and president and senior web strategist for Expansion Plus, Sally is now one of the most sought after expert speakers in the field both in the U.S. and abroad and has been heard at major conferences such as Search Engine Strategies, Media Relations and the Business Blog Summit.
Ms. Falkow’s new hands-on workshop, Content Syndication and Internet Marketing Strategy, is designed to give marketing and PR professionals all the data they need to implement an Internet marketing and content syndication strategy so they can leverage the power of online syndication and use RSS, blogs, podcasts and other online marketing and PR tools to increase online visibility and participate in the Internet revolution.
"I have been in this business for many years. There are very few people who can explain this subject to marketing and PR professionals in a way that it is really easy to understand and implement. This is one of the best!" Ed Casanova, Marketing Director, Swan Sound Systems
"There is so much to learn I felt like I was drowning. Sally's workshop cleared up all my confusions and made it simple. Now I feel like I can do this." D. Jaeb. Marketing Director, Explore Northwest Territories, Canada.
If you’re swimming around in terms like ‘blog’, ‘RSS’, and “news engines”, or aren’t certain exactly how to fit them into your marketing and PR activities, the Content Syndication and Internet Marketing Strategy workshop will teach you how to get the most out of the available tools by implementing an effective Internet marketing strategy.
The next workshop will be held in Burbank, California, on July 12, 2006. To find out more or sign up for the workshop, contact Paul Scholz at 323-882-8125, pauls @ expansionplus.com.